Caesar Kalinowski: Purposeful Journey to Coaching Niche Mastery - The Lindsey Anderson Show

Episode 4

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Published on:

12th Jun 2023

Caesar Kalinowski: Purposeful Journey to Coaching Niche Mastery

Welcome to The Millionaire Maker podcast, a valuable resource for transformational coaches and online business owners seeking the latest marketing and sales strategies to scale their businesses. I'm Lindsey Anderson, a business coach for coaches, and I'm thrilled to share insights on how you can achieve success in your coaching journey.

In this episode, we have the privilege of speaking with Caesar Kalinowski, a seasoned entrepreneur and coach specializing in spiritual coaching. With a focus on helping Christian couples lead more fulfilling lives through discipleship, Caesar brings a unique perspective to the coaching space. As an author, speaker, and host of a popular weekly podcast, he offers valuable expertise to a wide audience.

Key Takeaways:

  1. Niching for Success: Discover the power of specializing your coaching practice. By honing in on your unique area of expertise, you can provide greater value and attract a highly targeted audience.
  2. Thriving in Non-Commercial Niches: Even in areas traditionally considered non-commercial, such as spirituality, there is a thriving market for coaching. Explore the opportunities available in these niches and tap into their potential.
  3. Flexible Schedule, Boundless Potential: Learn how to create a flexible coaching schedule that aligns with your lifestyle and allows you to set clear boundaries. By doing so, you can make coaching more manageable and sustainable.
  4. Value and Impact Beyond Monetary Gain: Discover how to make a living through coaching while offering some services for free or at a reduced rate. Find the right balance between altruism and profitability to create a fulfilling coaching business.

Key Quotes:

  • "Our perfect person we can help is, I might already be at the top tier, but there's only one way to find out."
  • "There's a lot, there's a lot of freedom and flexibility in this, and I think because this really is like our passion in our life. We don't feel the need to have to guard every other minute of it."

Resources Mentioned:

In Conclusion: Caesar Kalinowski's inspiring journey from spiritual author and speaker to a successful spiritual coach showcases the possibilities for coaches looking to scale their businesses. By focusing on niching, flexibility, and finding a balance between altruism and profitability, Caesar proves that success can be achieved in unexpected places. Tune in to this episode to gain valuable insights into his coaching approach and strategies for business growth.

Transcript
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Welcome to the millionaire maker podcast, the ultimate resource for

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online coaches looking to scale their businesses and achieve remarkable results.

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I'm your host, Lindsay Anderson.

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And today I have a very special guest who will inspire and empower you to take

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your coaching business to new Heights.

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Joining us today is my guest Caesar Kellen.

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a highly skilled entrepreneur in the spiritual coaching space.

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Caesar's incredible journey and insights are sure to leave a profound impact

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on you and your entrepreneurial path.

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In this episode, we'll be diving deep into various aspects of scaling your

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coaching business, including strategies for increasing rates, leveraging

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multiple revenue streams, the power of social media and podcasting and

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essential advice for coaches looking to take their business to the next level.

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I really enjoyed this interview with Caesar because His coaching

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specialty is selling discipleship.

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Two.

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Christian couples who are looking to integrate spirituality and

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their faith into their daily life.

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Now.

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This is the niche of all niches.

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And we talk a lot on the show about how important each.

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We talk a lot on the show about how important niching is, and

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Caesar has got this nailed down.

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He is a shining example of how in fact it is true.

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Indeed.

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That riches are in the niches.

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Let's dive into this amazing episode and learn more about my client.

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Mr.

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Cesar Calla now ski.

Lindsey Anderson:

I am so excited for my next guest.

Lindsey Anderson:

a client of mine for a very long time, and just a really

Lindsey Anderson:

inspirational, successful, gentleman.

Lindsey Anderson:

I can't wait for you.

Lindsey Anderson:

To meet him.

Lindsey Anderson:

His name is Mr.

Lindsey Anderson:

Cesar Kowski.

Lindsey Anderson:

Cesar, welcome to the show.

Caesar:

Hey Lindsay, how's it?

Caesar:

Am I gonna be a millionaire after this or are you gonna make me a millionaire?

Lindsey Anderson:

you know you've made a million dollars in coaching.

Lindsey Anderson:

Don't

Caesar:

even, yeah.

Caesar:

Yeah.

Caesar:

Okay.

Caesar:

and with a lot of your help as well.

Caesar:

But thank you for having me on.

Caesar:

This is great.

Lindsey Anderson Podcast Host:

tell us about what kind of coach you are and

Lindsey Anderson:

what do you do?

Caesar:

So I'm an author and that led to a lot of speaking and keying

Caesar:

around the world and I prefer training than just speaking at conferences.

Caesar:

And and then I started doing a podcast every Monday about six years ago now.

Caesar:

Woo.

Caesar:

That's amazing.

Caesar:

And And along the way for probably 15 plus years, I've been a coach.

Caesar:

And my coaching systems, my style of coaching the whole thing that

Caesar:

and the way we coach is continuing to change and improve and morph

Caesar:

and use new tools and learn from people like yourself and all that.

Caesar:

So I, I love coaching and I love training and we specifically get to write and

Caesar:

speak and train about, and I say we, because our coaching my wife and I.

Caesar:

Do this together.

Caesar:

A little unique.

Caesar:

We coach couples as couples, but we get to do what we really are passionate

Caesar:

about, which I hope everybody who's co compassionate about, which I hope

Caesar:

everybody who's coaching is super passionate about what they're coaching to.

Caesar:

But we coach to our Christian spirituality and sort of discipleship

Caesar:

as a lifestyle instead of just go to a.

Caesar:

Service once a week or once a month or whatever, and then forget about that.

Caesar:

But we really have tried to understand what would it look like to really

Caesar:

believe this and live it out in community and with others and

Caesar:

live as a blessing and all that.

Caesar:

So that's kinda all the stuff I do.

Caesar:

And then all the things that go with it to make it available to people, to

Caesar:

get it online, to, produce the podcast.

Caesar:

I got lots of YouTube videos.

Caesar:

I got, all the things, right?

Lindsey Anderson:

tell us a little bit about your history.

Lindsey Anderson:

Lindsey Anderson Podcast Host: How did you get into coaching?

Caesar:

How I got into coaching was I was part of a network through our

Caesar:

the churches that we were helping to start that were more decidedly like

Caesar:

community and neighborhood based and not a big show on Sundays and all.

Caesar:

And some folks in that network said, Hey boy, people really like hearing from you.

Caesar:

Have you ever thought about coaching?

Caesar:

And I said I've done a little kind of ad hoc coaching, and they said we'll pay to

Caesar:

put you through coaching certification and teach you actually how to coach.

Caesar:

And I was like, and done.

Caesar:

And so I, I did that and then I was very fortunate where they said we want

Caesar:

to go on and train you how to be a.

Caesar:

Trainer of coaches and get you certified in that too.

Caesar:

And so that's how the whole thing started.

Caesar:

It was, and still remains largely relational in the sense of people who I

Caesar:

know, people have heard me speak, people who hear us on the podcast, see a Facebook

Caesar:

Live or on YouTube we build a relationship and answer their questions and try to.

Caesar:

Help them if we can shins and try to, help them if we can in any way.

Caesar:

And oftentimes it leads to coaching and we've, we coach

Caesar:

in cohorts, we coach in group.

Caesar:

And yeah, always looking for more, but not too many more.

Caesar:

Cuz we really give a lot of our time to folks.

Caesar:

We don't do the, here's your meeting, good luck.

Caesar:

I hope you're working on your stuff.

Caesar:

People have a lot of access to us and we just want to succeed.

Lindsey Anderson:

Now, something I've always found really interesting about you

Lindsey Anderson:

was that you're in the spirituality niche.

Lindsey Anderson:

you're helping people become more connected to Christianity and their

Lindsey Anderson:

faith and those kind of things.

Lindsey Anderson:

And I know we've had a lot of conversations about this, which is it

Lindsey Anderson:

can be very difficult because then you're associating money with it and there's

Lindsey Anderson:

a lot of weird beliefs around that.

Lindsey Anderson:

Yeah.

Lindsey Anderson:

Can you expound on that how you've overcome that and

Lindsey Anderson:

you can still sell coaching?

Caesar:

Yes.

Caesar:

I really never had a belief that you couldn't a attach money to coaching or

Caesar:

any kind of services or whatever, or spirituality even in a sense, because, I

Caesar:

grew up going to church and was taught to.

Caesar:

Tied and give to the church and the work of the church and all that.

Caesar:

Why?

Caesar:

Because part of it at least was, pastors gotta eat and all the different people

Caesar:

who are helping this community move forward and live this way and all.

Caesar:

And so I never really had a problem with that.

Caesar:

In fact, even the Bible talks about that.

Caesar:

You shouldn't worry about that.

Caesar:

Your workman's worthy of his hire.

Caesar:

That's the line, yet.

Caesar:

Yet.

Caesar:

It does feel a little bit different than like a business to business where

Caesar:

like I do a, I get a lot of coaching and I watch a lot of courses like you do.

Caesar:

I know we swap out courses all the time and share all that stuff and I

Caesar:

have no problem investing in growth and learning problem, investing in

Caesar:

growth and learning and all that.

Caesar:

But somehow there is often a disconnect cuz a lot of people

Caesar:

just their spirituality seems free.

Caesar:

They watch something online or they go to a church service, sit in the

Caesar:

back and leave and they don't really help support that or whatever.

Caesar:

And so then when all of a sudden there's oh, I have to invest in this.

Caesar:

It's you don't have to, but I gotta eat too and feed my kids and all that, and

Caesar:

so I think a lot of my thoughts earlier on in limitations were really my own.

Caesar:

Cuz I would hear like one person go guru, how come you gotta pay for this, jesus

Caesar:

didn't charge people or whatever, right?

Caesar:

And then you know how you take the one negative thing out of

Caesar:

a million positive comments and then that's what you focus on.

Caesar:

I have that disease a little and, but over time, and you and I have

Caesar:

talked a lot about it, you've really been helpful with my mindset on this

Caesar:

to don't worry about the naysayers.

Caesar:

I have another buddy who does a lot of online stuff and he goes,

Caesar:

every time I send an email, I get.

Caesar:

Email out to the list.

Caesar:

I get a bunch of negative people and a bunch of weird, icky stuff,

Caesar:

and mostly I just delete 'em.

Caesar:

But every once in a while I take the time to kinda light 'em up, and that's

Caesar:

kinda how, that's kinda how I take it.

Caesar:

Same with online.

Caesar:

I'm getting thousands of interactions.

Caesar:

Social media, a month and.

Caesar:

Yeah, a lot of it's not positive, but I really have learned to go,

Caesar:

Hey, go ahead and unsubscribe or, unfollow or let me help you with that.

Caesar:

Like cause there's so much positive in our coaching specifically

Caesar:

we see such transformation.

Caesar:

People are so excited and so grateful, and like this has changed not only this

Caesar:

part of our life, but our marriage, our parenting, how we're interacting

Caesar:

with our friends and neighbors and just the peace and ease of all this now.

Caesar:

And so I, that's helped me drown that out, and that's helped me drown that out.

Caesar:

And I don't know, my wife and I, Tina, Tina, we were just having a conversation

Caesar:

yesterday, I wonder if a price increase is in the future for us with coaching,

Caesar:

cuz we're doing some major improvements here in the next year and it's costly.

Caesar:

Yeah.

Caesar:

But I think within my little niche and we're our.

Caesar:

Our perfect person we can help is, I might already be at the top tier,

Caesar:

but there's only one way to find out.

Caesar:

But for us, I, I'd love to say I'm so altruistic money

Caesar:

has nothing to do with this.

Caesar:

We gift so much coaching and we sponsor so many people and give

Caesar:

them scholarships and all a lot.

Caesar:

However, it is how we also make a living and being a serial entrepreneur.

Caesar:

Who've run with Tina, and I've run lots and lots of businesses.

Caesar:

We understand, you do have to charge and make, make the bills and all that.

Caesar:

So we're kinda learning forward in that.

Caesar:

And I just, I, I feel like if I need to charge more, I'll charge more.

Caesar:

And then for some people who they say, wow, I really need

Caesar:

this, but we really can't.

Caesar:

There's no way in the world we could afford it either.

Caesar:

I don't know.

Caesar:

I just, can I ask God what you know, should we help them or do

Caesar:

they, are they just trying to, get over, or sometimes I'll give 'em

Caesar:

a little bit upfront why don't you jump in for a month and we'll see?

Caesar:

And if they're really engaged, all right, we wanna help you.

Caesar:

If they're blowing it off and they're not doing their work, and they're not really

Caesar:

showing up and they're not participating, it's like, all right what did you think?

Lindsey Anderson:

you mentioned you have this unique perspective

Lindsey Anderson:

of, you're a serial entrepreneur.

Lindsey Anderson:

you have branded so many businesses and here you are,

Lindsey Anderson:

your online coaching business.

Lindsey Anderson:

Tell me how that compares in terms of time, money, and freedom to all

Lindsey Anderson:

the other businesses you've started.

Lindsey Anderson:

what are the benefits?

Caesar:

It well for us, because we try not to have our coaching sprinkled

Caesar:

all over every day, all throughout, every week we've put our coaching on

Caesar:

the second, fourth weeks of the month.

Caesar:

Almost exclusively.

Caesar:

And it used to be Monday and Wednesday, those two weeks of the month.

Caesar:

Now we do Monday, Tuesday, Wednesday, just cuz of increased demand.

Caesar:

But that allows us an awful lot of, real estate to say Okay, all my

Caesar:

other work I and do and recording things and editing and shooting

Caesar:

videos are running challenges.

Caesar:

I can do those in those off weeks or in between.

Caesar:

Or like this weekend I'm getting ready to get on a plane in the morning and I,

Caesar:

so I'm, I get my podcast done earlier and get out, social for next week, all that.

Caesar:

Cause I don't wanna be worrying about it on the plane or Sunday

Caesar:

night at 10 30 when I get back home from the airport and all that.

Caesar:

So the flexibility of it compared to for certain retail, we haven't done tons of

Caesar:

retail, but like one of the businesses we ran for years was an all day breakfast

Caesar:

restaurant here in our hometown.

Caesar:

And tell you what, seven days a week Yaks.

Caesar:

You know what I mean?

Caesar:

Yeah.

Caesar:

And there almost not a date goes by that either someone

Caesar:

doesn't show up an employee.

Caesar:

The cook the espresso machine breaks down.

Caesar:

The grill won't light up.

Caesar:

The, the freezer, the cooler, whatever is down the, Hey, the cash

Caesar:

register won't even turn on today.

Caesar:

Something every day you couldn't even have vacation when Teen,

Caesar:

Tina's phone would ring.

Caesar:

Some days we'd just be like, oh my goodness.

Caesar:

I just wanna be on the beach with a book and a beer.

Caesar:

Leave us alone.

Caesar:

Where this is way more manageable.

Caesar:

I think in that sense.

Caesar:

Way, way more manageable, I think in that sense.

Caesar:

The only thing, Lindsay, this is kinda interesting.

Caesar:

The only thing that was close to this much freedom, and maybe even more so is

Caesar:

years ago we had a mail order business and we had a catalog we would put out.

Caesar:

Two, three times a year and then I would go to the PO box every day

Caesar:

and it would be jam full of cash and orders before we ever ship the product.

Caesar:

That was, wow.

Caesar:

There was a lot of freedom in that.

Caesar:

And we do we have an online store for, publishing and resources and all that.

Caesar:

And it's a little bit that way though.

Caesar:

That's not our biggest.

Caesar:

Source of revenue.

Caesar:

Probably could be bigger if I gave more attention to that, but we tend to

Caesar:

put our time into coaching, but yeah, there's a lot, there's a lot of freedom

Caesar:

and flexibility in this, and I think.

Caesar:

Because this really is like our passion in our life.

Caesar:

We don't feel the need to have to guard every other minute of it, yeah.

Caesar:

If a client says, Hey could I grab a call with you this

Caesar:

week or hop on Zoom with you?

Caesar:

It's if I can absolutely.

Caesar:

If the grandkids are around or I'm on vacation with, my family or we're,

Caesar:

I'm on a boat with some friends fish and I'll be like, I can't do

Caesar:

it today, but I can do it next week.

Caesar:

You know what I mean?

Caesar:

I just, I feel that freedom because I, we live with such access.

Caesar:

That flexibility not only provides us cover, but also the freedom to even, I

Caesar:

think, serve better, without fear of that.

Lindsey Anderson:

And you talk about, this is your calling, you wanna serve people.

Lindsey Anderson:

as you're coaching these couples and you're making a huge difference for them

Lindsey Anderson:

in their lives, can you just give us a story of the kind of difference you

Lindsey Anderson:

can make in the lives of these couples?

Caesar:

Yeah.

Caesar:

And a lot of these couples are, couples who are like, maybe the

Caesar:

one of 'em is like working at the church or one of 'em is the senior

Caesar:

pastor I could think of Tim and Anna.

Caesar:

We've been in coaching with us for years.

Caesar:

Wonderful couple really, they've been following the podcast, read

Caesar:

some of my books and they're like, that's what we're trying to do.

Caesar:

We'd love a little bit of help to live this out way more

Caesar:

seamlessly and less bifurcated.

Caesar:

Like people come on Sunday and then we don't see 'em all week.

Caesar:

And then our neighbors like, is all we have to offer is an

Caesar:

invitation to a church service?

Caesar:

Or it's how do we integrate all of life into our spirituality?

Caesar:

And and we watch them at first.

Caesar:

Everything is like in little boxes and that's how their people have

Caesar:

been trained over the years of, their spirituality or maybe going to

Caesar:

church only and maybe it's only twice a month when it fits my schedule.

Caesar:

And if nothing else is in the way, but don't mess with me all week, and all that.

Caesar:

And little by little what we see is, for one, cuz we're couples

Caesar:

coaching, we hear this all the time.

Caesar:

Hey, we're doing this together.

Caesar:

And even though we've always been heading the same direction, we've never

Caesar:

really been fully on the same page.

Caesar:

And now as a couple, we really are like, as we, if we're growing in something or

Caesar:

chewing on something or trying to decide rhythms of our life and community and all,

Caesar:

we're making these decisions together.

Caesar:

And for us, everything starts at the dinner table and then moves outward.

Caesar:

So like right away, early in their coaching, we're having 'em start

Caesar:

new family dinner nights and what are you doing during that and how

Caesar:

are you having fun and how's it.

Caesar:

Just full of grace and joy and all that.

Caesar:

And that's how you, I want you to be with people in your life.

Caesar:

That starts to happen and pretty soon when they go, but that's our kids.

Caesar:

So love this.

Caesar:

And we so love this.

Caesar:

Our marriage and our kids.

Caesar:

We've never been this way.

Caesar:

And now when you know, you said why don't you start treating others like family?

Caesar:

It's just they're just incorporating.

Caesar:

And so I've said they, instead of this heavy load of we're just too busy.

Caesar:

We're just too fried.

Caesar:

We're just too, overwhelmed, all of a sudden they go we're doing

Caesar:

what we love and everybody else gets to join us in it or not.

Caesar:

But it turns out because we're having a blast and it's full of

Caesar:

grace and joy, others are interested.

Caesar:

And we go let hang out.

Caesar:

Let's watch, are interested.

Caesar:

And we go let hang out.

Caesar:

Let's watch a movie, have some dinner.

Caesar:

Let's go to the park with the kids, or whatever.

Caesar:

And so we just, we're seeing, here's the line that we really use a lot with

Caesar:

people we say, Our goal is, I know you're, maybe you're trying to grow

Caesar:

your church, or maybe you're trying to create communities like this, whatever.

Caesar:

That will be a, that will be an outgrowth of this, I promise.

Caesar:

But ultimately, what we're trying to help you achieve is greater spiritual

Caesar:

freedom and relational peace.

Caesar:

It's not all icky and weird and you're like, oh, I don't know if I'm offended

Caesar:

them, or I'm afraid to, I want you to have spiritual freedom with you and

Caesar:

your creator and I want you to have relational peace in your family with

Caesar:

your kids, each other, with neighbors.

Caesar:

And when they start to experience that, they're like, wow.

Caesar:

Wow, that's very different than sir.

Caesar:

I was raised maybe, going to church and it was like a big list of dos

Caesar:

and don'ts and I was always afraid of screwing up life, changing your

Caesar:

freedom, and I had to hide everything.

Caesar:

And so I was hiding from my spouse.

Caesar:

I was hiding from my pastor.

Caesar:

I was hiding from my parents.

Caesar:

It's Nope.

Caesar:

Uhuh.

Caesar:

No, you don't.

Caesar:

You don't need to.

Caesar:

You don't get you, you don't have to.

Caesar:

We get to live free.

Caesar:

So I, there's just so many of those kinds of stories or people that, oh,

Caesar:

they're so passionate and they're so nice, but they're so locked up.

Caesar:

They have so much fear of what everybody else is worrying

Caesar:

about, what they think, right?

Caesar:

And we call that like the do to be distortion.

Caesar:

That what you do equals who you are and your value, your identity.

Caesar:

Oh, it's the biggest lie out there.

Caesar:

We spend every day combating that with people and helping

Caesar:

them learn how to articulate that to each other, to their kids.

Caesar:

A neighbor who's melting down over something, maybe they're going through

Caesar:

a divorce or whatever, and they're just, they feel horrible and worthless and

Caesar:

deject like, no, what has happened to you?

Caesar:

Or things you've done do not equal who you are or your value and all that.

Lindsey Anderson:

Caesar's dropping gold right now.

Lindsey Anderson:

That's how to live a freer, happier life right there.

Lindsey Anderson:

before we go to our next topic, if I may put my consulting hat on,

Lindsey Anderson:

and this is why Cesar, you need to definitely increase your rates.

Lindsey Anderson:

Cause you had that question at the beginning of the podcast.

Lindsey Anderson:

Look at all these lives, you're changing,

Caesar:

listen Lindsay, I say it this way, often we, Tina and I have not

Caesar:

missed any meals that I can recall.

Caesar:

We don't live under a bridge.

Caesar:

We're really, we're very blessed and taken care of and we might

Caesar:

still raise our prices, just so that we can give away more, actually.

Lindsey Anderson:

so now we know what you do.

Lindsey Anderson:

Okay.

Lindsey Anderson:

Do you mind just sharing with us briefly about the revenue

Lindsey Anderson:

streams in your coaching business?

Caesar:

Okay.

Caesar:

And how you make money.

Caesar:

Do you wanna start at the bottom and work to the bigger?

Caesar:

Sure.

Lindsey Anderson:

Yeah.

Lindsey Anderson:

Whatever makes the most sense to you.

Lindsey Anderson:

I know you have a lot of options out there, so whatever makes the most sense.

Caesar:

And shiny object syndrome, we've tried a lot of things.

Caesar:

Being a serial entrepreneur though, I don't fear that.

Caesar:

I like it.

Caesar:

Like I, it gives me energy to try some new stuff.

Caesar:

Even if I just go, nah, I'm not doing that forever.

Caesar:

But boy, I learned something here that plugs in here.

Caesar:

Sure.

Caesar:

That's what you and I talk about a lot on our master all the time.

Caesar:

So let's start at the bottom.

Caesar:

We have books.

Caesar:

That are for sale.

Caesar:

Some of them are free plus shipping offers, so that we can, and to be clear,

Lindsey Anderson:

these are books you wrote, correct?

Caesar:

Yep.

Caesar:

Okay.

Caesar:

These are books that I've written.

Caesar:

And how books have you written?

Caesar:

Five I think now.

Lindsey Anderson:

And are they also available on Amazon, or are they only

Lindsey Anderson:

available through your publishing website?

Caesar:

They are available on Amazon as well.

Caesar:

Yep.

Caesar:

If you put in my name in Amazon, some things will come up.

Caesar:

Yep.

Caesar:

Okay.

Caesar:

What's next?

Caesar:

Yeah, and so we have books and some of 'em are free plus shipping offers.

Caesar:

Some of them are, whatever.

Caesar:

We have courses both like thousand dollars courses and $17 entry offer.

Caesar:

Here's some basic course stuff to get you going and if you like this makes sense.

Caesar:

If you're starting to find some freedom in that.

Caesar:

Maybe there's more training maybe that would lead into some coaching like that.

Caesar:

We have our coaching that's really as our sort of premier, what we hope to

Caesar:

get into relationship with folks and do ultimately we have a membership

Caesar:

site like a monthly that's in between.

Caesar:

Hey, here's a mini course that's in between.

Caesar:

Hey, here's a mini course and here's the full-blown coaching for a year.

Caesar:

Cause our coaching is a 12 month minimum commitment.

Caesar:

Most of our.

Caesar:

Folks go multiple years for sure.

Caesar:

But not everybody.

Caesar:

And but we have a membership in between where you get the same teaching

Caesar:

and training, but you don't have the coaching or nearly the access

Caesar:

or whatever, I'll answer anybody's emails, but, so that's in between.

Caesar:

And then I like to do, and that's what we're going to do this weekend in Alabama.

Caesar:

I love to do live training and equipping and teaching that way, but I really, I

Caesar:

make it quite interactive in all that.

Caesar:

I prefer that to be in just the talking head on stage at a giant

Caesar:

conference, and there's 17.

Caesar:

30 people in a row and everybody gets their 20 minutes of fame and

Caesar:

off to go and no one learns anything.

Caesar:

I really love equipping people that I know are gonna go out and equip others.

Caesar:

I love that cuz we're in this for impacting, for growth.

Caesar:

So I think that's all the pieces, books, many courses, membership

Caesar:

coaching, and then live.

Caesar:

And then I've done some consulting as well.

Caesar:

Obviously it's not a big, huge part of it.

Caesar:

But it comes up, some of the people that we're coaching, they're

Caesar:

like, Hey, could we fly in here?

Caesar:

Have you sit down with all of our leaders and help us sort through X, Y, or Z?

Caesar:

Sure, we can do that.

Caesar:

Yeah.

Caesar:

So there, there's a lot of streams there, right?

Caesar:

Yeah.

Lindsey Anderson:

you've done a lot of things.

Lindsey Anderson:

This is one reason why you and I connected so well is because we're both addicted

Lindsey Anderson:

to marketing a little bit there, Cesar.

Lindsey Anderson:

So you've done a lot.

Lindsey Anderson:

You have a membership in the courses and all of that.

Lindsey Anderson:

would you give any advice to people who are trying to

Lindsey Anderson:

scale their coaching business?

Caesar:

Listen, I'm a big believer in what you teach with your pyramid.

Caesar:

Yes.

Caesar:

The upside down pyramid.

Caesar:

And I am so grateful that when I look, first time I saw that I was

Caesar:

like, that's exactly what we have.

Caesar:

You know what I mean?

Caesar:

That's exactly what were trying to offer.

Caesar:

Many courses.

Caesar:

We were already had our premier coaching, nailed, dialed in, very successful.

Caesar:

Before we ever did a membership site where we could take like the components of

Caesar:

that teaching that comes in coaching and put it into a membership we already had,

Lindsey Anderson:

You're saying that you focused on one-on-one premiere

Lindsey Anderson:

coaching first to understand your niche before you created courses

Caesar:

all that and before we went to cohort coaching.

Caesar:

Yep.

Caesar:

One-to-one.

Caesar:

Tweaking, tweaking tools, language, how often, how much to charge that.

Caesar:

We moved to couples.

Caesar:

When we moved to couples, we went to cohort.

Caesar:

Oh, that was a big shift.

Caesar:

We used to do weekly, now we do twice a month.

Caesar:

For us that seems to fit better.

Caesar:

Like people, we just found that they come on every single week.

Caesar:

They're just like I haven't moved that, the balls that far yet, so I don't really

Caesar:

have much to, but if you go every month, it's oh man, I blew it off this month.

Caesar:

Now you got another month.

Caesar:

Or if they miss, then it's, so for us, we found that sweet spot in that.

Caesar:

But yeah, we, and I would say folks is.

Caesar:

If you have that fire, whatever it is you're coaching about, and you've

Caesar:

got some expertise and you feel like God's given you a little bit of insight

Caesar:

that's proving to be helpful, help a lot of people like that one-to-one.

Caesar:

Then try to do a cohort and then see what's really and then see what's really

Caesar:

like the phases of those movements.

Caesar:

And then is there little pieces of that you could.

Caesar:

Write about or offer.

Caesar:

I also know, just like you Lindsay, we're big on building relationships with people

Caesar:

and so social media helps with that.

Caesar:

But I have a pretty big social media presence and I really stay out there.

Caesar:

And guess what?

Caesar:

Other peers of mine kind of hack me for it.

Caesar:

Or are you gonna be on Facebook all the time?

Caesar:

How come you're posting all the time?

Caesar:

How come you're on Instagram doing this or that?

Caesar:

I'm like, D do you believe in what you're doing and writing about?

Caesar:

Of course I do.

Caesar:

So do I.

Caesar:

And would you rather have a hundred people know about it, or a million I.

Caesar:

Yeah, because I'd like a million people to know about what this freedom they can have

Caesar:

and and help others with it, and their kids grow up this way, so guess what?

Caesar:

I'm gonna try to just give away tons and tons of encouragement and resources

Caesar:

and all that, cuz I know that we're gonna find our people, we're gonna

Caesar:

find our tribe when we do that,

Lindsey Anderson:

What do you say to those coaches who are like, I

Lindsey Anderson:

don't wanna be on social media.

Lindsey Anderson:

I hate social media.

Lindsey Anderson:

Social media is the bane of everyone's existence.

Lindsey Anderson:

What do you say to that?

Caesar:

I'd say there's all kinds of ways to be on social media.

Caesar:

I.

Caesar:

If you're feeling like you gotta get out there and you gotta post a thousand times

Caesar:

a week, that then I don't think you do.

Caesar:

If you feel like you do have to be consistent, if you feel like you gotta get

Caesar:

in there and answer every negative comment with a big huge diatribe and proof and

Caesar:

win every argument, the who's got time for it and that's just gonna eat your soul.

Caesar:

I'd say if you don't like social media, pick a platform, right?

Caesar:

Don't try to do 'em all.

Caesar:

I'm not in every platform.

Caesar:

I'm not, I'm in several, but I focus, I know what my one or two really

Caesar:

are and that I focus hard on 'em.

Caesar:

And that's what I really write to,

Lindsey Anderson:

Now, going on into 2023.

Lindsey Anderson:

What are your focuses as far as marketing to bring people

Lindsey Anderson:

into your coaching programs?

Caesar:

Some of that is still yet to be seen.

Caesar:

I know one big thing is that right at the end of last year, I created,

Caesar:

and I've been testing an acquisition funnel to use the technical term on it.

Caesar:

So it's some of our very best.

Caesar:

Training that we have done over and over in challenges and things like that, that

Caesar:

people, thousands and thousands of people have signed up and done the challenge

Caesar:

went ahead and updated that, made it primo and give 'em a lot of bang for the buck

Caesar:

and put that into a, of a mini course.

Caesar:

And it's 97 bucks, but right now I'm selling for 17.

Caesar:

I know those people are serious enough to put a few dollars on

Caesar:

the table to say, we like you, we like what you're talking about.

Caesar:

And I know that's the basic stuff.

Caesar:

So if that doesn't scare them off, then they're more than likely gonna be.

Caesar:

Wanting to stay on the journey, some percentage of them.

Caesar:

So the acquisition funnel's big

Lindsey Anderson:

your listeners, buyers, your listeners.

Caesar:

Yep.

Caesar:

We are revamping how we're doing our coaching and probably gonna go to more

Caesar:

of an evergreen hybrid where a lot of the training is not being done on

Caesar:

the calls, but it's like I'm giving them access to all that training.

Caesar:

Cause we've spent years creating those videos and the software

Caesar:

deliver and all that stuff.

Caesar:

And and so we're revamping that and gonna be trying some new ways to

Caesar:

fill that because now it's gonna have a little different start rates.

Caesar:

We don't have to have everybody start and have one call time.

Caesar:

If you can't make it, you can't make it.

Caesar:

It's it's gonna be way more flexible and I think it's gonna

Caesar:

help sweep a lot more people.

Caesar:

I'm definitely gonna be doing the process that you have told

Caesar:

me about and been perfecting.

Caesar:

And I don't if you have a name for it even, but where I, it's IO

Lindsey Anderson:

events, that's

Caesar:

events.

Caesar:

I be doing those Yep.

Caesar:

Invitation only events.

Caesar:

That's on the very, very short list of what's going on.

Caesar:

Another thing that I'm thinking about trying, but this'll be down

Caesar:

the road a little bit, is instead of a traditional challenge, is doing

Caesar:

something we're gonna call coaching week.

Caesar:

And basically we'll get 'em into a week of coaching and get 'em a real experience

Caesar:

of what coaching's and maybe this is how we would start with you if you're in.

Caesar:

In coaching and answer their questions and just be really present for a week

Caesar:

and say would this be amazing to keep going with this with a whole bunch of

Caesar:

people who are just as excited as you are and have access to us and keep

Caesar:

going A modified challenge of sorts, but really what we do in coaching.

Caesar:

But give it away as coaching week and do a lot of extra little lives and q

Caesar:

and as to answer questions at night and really try to give people a lot

Caesar:

of progress in a short period of time.

Caesar:

And then

Lindsey Anderson:

social media, as you

Caesar:

mentioned.

Caesar:

Yeah, social media, and I'm doing more social media than ever.

Caesar:

About a year and a half ago, you helped me revamp how I posted and

Caesar:

when, and it's changed everything.

Caesar:

I post less and I get triple the engagement.

Caesar:

Ooh,

Lindsey Anderson:

that.

Lindsey Anderson:

That sounds pretty sweet.

Lindsey Anderson:

That is crazy, but you didn't mention your bread and butter of marketing,

Lindsey Anderson:

which, and maybe I'm putting words in your mouth, Cesar, but your podcast, right?

Lindsey Anderson:

Oh, that brings in the best lines

Caesar:

every day.

Caesar:

I take it so for granted, because it's just part of our rhythm of life now.

Caesar:

I was in the hospital a couple years ago and I could not miss Monday.

Caesar:

And so I literally, under the sheet on my iPhone, I was recording

Caesar:

parts of the podcast and editing it like in a foggy drug induced.

Caesar:

Yeah, whatever.

Caesar:

The podcast is probably our biggest no and trust factor where

Caesar:

I just get to talk and it's very casual it's very equipping based.

Caesar:

It's not opinion so much.

Caesar:

Obviously my opinion sneaks into everything, but it's really equipping

Caesar:

and how to and help people with all that.

Caesar:

We do it every Monday, coming up next month, six years, and I think if I had a

Caesar:

way to really get every little dot crossed that there's no way to but analytically.

Caesar:

I would say probably 80% of the folks that we get to coach come from that,

Caesar:

I would say, as we've been testing our acquisition funnel and, selling that

Caesar:

and playing with the copy and, and conversion of, order bumps and all.

Caesar:

I would say that almost all of that's come from the podcast, podcasting.

Lindsey Anderson:

the name of his podcast is called The Everyday Disciple Podcast.

Lindsey Anderson:

Check it out.

Lindsey Anderson:

You said it.

Lindsey Anderson:

Were like the number one.

Lindsey Anderson:

What was the stat you told me the other day?

Lindsey Anderson:

It was impressive.

Lindsey Anderson:

It's like the number one,

Caesar:

the number, there's something out there called listen notes.

Caesar:

Listen notes, tracks all like millions of podcasts around the world and their

Caesar:

download streams and all that, right?

Caesar:

So they rank 'em then Hey, what's your rank?

Caesar:

So I'm in the top 1% of podcasts worldwide.

Caesar:

Mind blowing.

Caesar:

Nice, right?

Caesar:

Mind blowing on Spotify, which, only been podcasting a couple years

Caesar:

now and it's kind of Joe Rogan focused, but we're in every platform.

Caesar:

This last year.

Caesar:

Our podcast was in the top 5% of shared podcasts globally on Spotify, which

Caesar:

I say high five to our listeners.

Caesar:

Cause I'm always asking 'em, please share the podcast.

Caesar:

So awesome Caesar.

Lindsey Anderson:

So

Caesar:

they must so awesome.

Caesar:

But it's not I don't want people to hear this guy must be getting

Caesar:

a million downloads a week.

Caesar:

It's not it, but it's, it.

Caesar:

It's so those who care, I mean it's

Lindsey Anderson:

Yeah.

Lindsey Anderson:

Niche, highly specific with calls to action to get to know Caesar, basically.

Lindsey Anderson:

Yep.

Lindsey Anderson:

He's doing it for quality, not quantity on this one, but he still has the quantity.

Lindsey Anderson:

Listen to these stats.

Caesar:

And I would say they're again tied to that, like I missed it

Caesar:

a big because that, because of that number, like maybe 80% of our coaching

Caesar:

clients started listening first.

Caesar:

Guess where I'm putting effort and time to what?

Caesar:

What's streamed to Grow?

Caesar:

Podcast.

Caesar:

Podcast.

Caesar:

I have a call next week about setting up a whole podcast tour as it's called.

Caesar:

Be on a whole podcast with people and yeah, I'm, that's definitely gonna be the

Caesar:

thing that I will pour time and money into is cuz I look at if it's really true, if

Caesar:

80% of my coaching clients, and that's our high ticket offer, if that if they

Caesar:

come in through podcasting and I could double my podcasting, wouldn't it bear

Caesar:

out that we might double the amount of people we could surf through coaching?

Caesar:

Probably pretty close.

Caesar:

I'm so stoked that you're doing this podcast.

Caesar:

You're back.

Caesar:

We need you.

Lindsey Anderson:

I know.

Lindsey Anderson:

Thank you.

Lindsey Anderson:

Thank you.

Lindsey Anderson:

Cesar, thank you so much for being guest on the show.

Lindsey Anderson:

Before you go, I'm gonna turn the time back over to you.

Lindsey Anderson:

Any parting advice for people scaling their coaching businesses

Lindsey Anderson:

and tell us how to find

Caesar:

you.

Caesar:

Okay, I'll do that in reverse order.

Caesar:

If you go to everyday disciple.com pretty easy, just like it sounds

Caesar:

everyday disciple.com, you'll find me, you'll find about me, you'll find

Caesar:

a podcast links, you'll find a ton of stuff you could download for free.

Caesar:

You'll find, little courses, any of that if you're interested at all.

Caesar:

You can also find how to get ahold of me that way.

Caesar:

You can find me on Instagram real easy at Caesar cal.

Caesar:

It's right on the screen here.

Caesar:

but I would say, A big one.

Caesar:

and this is gonna sound like you asked me to say this, but I'm not.

Caesar:

But if you don't have a coach in your life who is further than you down

Caesar:

the road, Who's already bush whacked, all that stuff, and wood sheed, all

Caesar:

this knows what they're doing, and they're super passionate about it.

Caesar:

So it's not a burden to help you.

Caesar:

You need to get a coach.

Caesar:

Don't let pennies get in the way of dollars.

Caesar:

It's crazy how few people, and we all experience this probably every day,

Caesar:

we're like I'd love to, but I can't.

Caesar:

I, you're choosing not to always tell people you're choosing not to.

Caesar:

Do you have car payment?

Caesar:

Do you have the red zone package on cable?

Caesar:

you're saying that's really the most important thing in your life, but

Caesar:

you spend a whole lot more time and effort and money on other things.

Caesar:

if you're not in a, some sort of a coaching relationship,

Caesar:

mentorship mastermind or whatever, you're really missing a lot.

Caesar:

I have been a coach forever and I have been in coaching forever and.

Caesar:

And I'm in it now with multiple two coaches.

Lindsey Anderson:

Agreed.

Lindsey Anderson:

Thank you Caesar.

Lindsey Anderson:

thank you so much for sharing your wisdom on the podcast today.

Lindsey Anderson:

All right.

Caesar:

Thanks for having me on.

Caesar:

I hope we get to do it again.

Caesar:

So today on the millionaire maker podcast, we covered a wide range

Caesar:

of topics that are crucial for scaling your coaching business.

Caesar:

We explored Caesar's insights on increasing rates to align with the

Caesar:

value you provide and the impact that you make as well as many of his various

Caesar:

revenue streams you can implement to diversify and maximize your income.

Caesar:

Caesar is a true and shining example of how flexible and.

Caesar:

Powerful.

Caesar:

The online coaching business model can be.

Caesar:

Caesar also shared with us the power of social media and podcasting

Caesar:

as effective tools for attracting and connecting with your audience.

Caesar:

Remember success in coaching.

Caesar:

Remember success in the coaching industry is within your reach

Caesar:

and with the right strategies and mindset, you can make a profound

Caesar:

impact on the lives of others while achieving your own financial freedom.

Caesar:

If you want to dive deeper into the strategies we discussed

Caesar:

in the show and gain access.

Caesar:

Now before I let you go, just a quick reminder that if you want to

Caesar:

dive deeper into the strategies we discussed in the show and gain access

Caesar:

to exclusive bonus content, resources, and early access to each new episode.

Caesar:

I invite you to join our insider's community.

Caesar:

By going to the millionaire maker, show.com/insiders by signing up.

Caesar:

You'll also be among the first 100 people.

Caesar:

If you are one of the first hundred people to receive a SPE.

Caesar:

If you are one of the first 100 people to head over to the

Caesar:

millionaire maker, show dot.

Caesar:

Com slash insiders, you will be in for a very special surprise.

Caesar:

So don't wait.

Caesar:

Visit the millionaire maker, show dot.

Caesar:

Com slash insiders and take the next step toward your coaching success.

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About the Podcast

The Lindsey Anderson Show
Welcome to The Lindsey Anderson Show, the ultimate resource for entrepreneurs, coaches, and consultants who want to scale their businesses with ease and precision.

Hosted by Lindsey Anderson—best-selling author, international speaker, and business growth strategist—this show delivers the exact strategies and systems that successful entrepreneurs use to reach seven figures and beyond.

Each episode is packed with actionable insights, expert interviews, and no-fluff advice to help you grow your business, close high-ticket sales, and create the freedom and impact you’ve always dreamed of. Whether you’re just starting out or ready to hit the next level, Lindsey and her guests will show you what works in today’s fast-paced digital world.

Get ready to transform your business, your mindset, and your life. Tune in, take action, and take your future to the next level.

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Lindsey Anderson