Karin Carr: From REALTOR® to YouTube Coaching Powerhouse

Speaker: 00:00:29

welcome to the millionaire maker podcast, where we unlock the secrets to building

Speaker: 00:00:35

a successful online coaching business.

Speaker: 00:00:38

I'm your host, Lindsay Anderson.

Speaker: 00:00:40

And today we have a special episode tailored specifically for coaches

Speaker: 00:00:45

like you, who are ready to take their business to new Heights.

Speaker: 00:00:50

Now, before we hop into that interview, I want to remind you to

Speaker: 00:00:53

head over to the millionaire maker.

Speaker: 00:00:55

show.com/insiders.

Speaker: 00:00:58

If you head over there and get signed up, you will receive early access

Speaker: 00:01:03

to each new episode, exclusive bonus content and resources designed to

Speaker: 00:01:09

help you implement the strategies we discuss in the show, not to mention

Speaker: 00:01:14

the first 100 people to sign up.

Speaker: 00:01:16

We'll receive a very special surprise.

Speaker: 00:01:19

So run don't walk, I'll see you over at the millionaire maker.

Speaker: 00:01:24

show.com/insiders.

Speaker: 00:01:27

So let me.

Speaker: 00:01:28

Tell you a little bit about the episode we have coming up today.

Speaker: 00:01:33

I had the privilege of speaking with a client of mine, Ms.

Speaker: 00:01:37

Karen Carr.

Speaker: 00:01:38

Now Karen Carr found my book called the click technique out on Amazon.

Speaker: 00:01:44

Seven or eight years ago, she reached out to me because she.

Speaker: 00:01:50

Was wondering how to take all of the strategies that she was seeing out

Speaker: 00:01:55

there in the market place and having limited success, because she was trying

Speaker: 00:02:00

all different kinds of strategies

Speaker: 00:02:02

Reached out to me for guidance on how to Scale her business.

Speaker: 00:02:09

Now Karen Carr is an accomplished entrepreneur who has harnessed

Speaker: 00:02:14

the power of YouTube.

Speaker: 00:02:16

And teaches other realtors how to do the exact same Karen's journey from

Speaker: 00:02:22

real estate agent to YouTube sensation is truly inspiring and she's here

Speaker: 00:02:28

to share her valuable insights and strategies . With us here on the podcast.

Speaker: 00:02:34

In this episode, you'll discover how to optimize your YouTube

Speaker: 00:02:39

presence to position yourself as an expert in your coaching niche.

Speaker: 00:02:44

But wait a second here.

Speaker: 00:02:45

Karen and I cover a ton in this episode.

Speaker: 00:02:49

Karen also shares with me.

Speaker: 00:02:52

Her secrets to overcoming per scarcity mindset and building

Speaker: 00:02:56

a team that will allow you to actually step into your role as CEO.

Speaker: 00:03:01

And this is vitally important.

Speaker: 00:03:04

If you don't see yourself as a CEO, others will not see that in you either.

Speaker: 00:03:11

So if you're up for this powerful interview and you're ready to be

Speaker: 00:03:14

inspired up at to what Heights you can really take your coaching business

Speaker: 00:03:19

and what the possibilities are for you and how Karen carved out her

Speaker: 00:03:25

very own niche right here, helping realtors grow their YouTube channels.

Speaker: 00:03:31

And.

Speaker: 00:03:32

Reach.

Speaker: 00:03:33

The right prospects.

Speaker: 00:03:35

Sit back and relax and get ready to learn from one of the

Speaker: 00:03:39

brightest minds in the industry.

Speaker: 00:03:41

As we embark on this transformative conversation with my client.

Speaker: 00:03:46

Ms.

Speaker: 00:03:46

Karen car.

Lindsey Anderson: 00:03:50

I cannot wait to introduce you to my next guest, a client,

Lindsey Anderson: 00:03:54

and an amazing powerhouse of a woman, Ms.

Lindsey Anderson: 00:03:57

Karen Carr.

Lindsey Anderson: 00:03:58

Karen, thank you so much for coming on the Millionaire Maker Podcast

Karin Carr: 00:04:01

today.

Karin Carr: 00:04:02

Oh, thank you for having me, Lindsay.

Karin Carr: 00:04:04

I'm very excited about it.

Karin Carr: 00:04:05

Yes.

Lindsey Anderson: 00:04:06

So let's set the scene.

Lindsey Anderson: 00:04:07

Karen,

Karin Carr: 00:04:09

what do you do?

Karin Carr: 00:04:11

I help entrepreneurs make money by using YouTube as the core strategy

Karin Carr: 00:04:19

for promoting their businesses.

Karin Carr: 00:04:21

Okay.

Lindsey Anderson: 00:04:21

how do you make money?

Lindsey Anderson: 00:04:22

How do you teach that?

Karin Carr: 00:04:23

I.

Karin Carr: 00:04:24

I started in real estate, so it's a crazy roundabout way that I got here.

Karin Carr: 00:04:29

But I was a real estate agent.

Karin Carr: 00:04:30

I had recently moved.

Karin Carr: 00:04:31

I started a YouTube channel thinking it would be a way for me to get

Karin Carr: 00:04:35

my name out there and to just let people know that I was here.

Karin Carr: 00:04:39

I had been very successful where I used to live, but now I lived all the way across

Karin Carr: 00:04:42

the country and no one had ever heard of me before, and it started to work.

Karin Carr: 00:04:46

So I started getting clients.

Karin Carr: 00:04:47

Within six months, I was getting almost all of my business

Karin Carr: 00:04:50

from YouTube within a year.

Karin Carr: 00:04:52

I was turning business away because I was so busy I couldn't do it all myself,

Karin Carr: 00:04:56

and I had to form a team and hire people.

Karin Carr: 00:04:59

But then I started getting calls from real estate agents going,

Karin Carr: 00:05:02

yo, what's this deal with YouTube?

Karin Carr: 00:05:04

I've been watching you.

Karin Carr: 00:05:05

Is this working?

Karin Carr: 00:05:06

And I would say, oh my gosh, it's working like crazy.

Karin Carr: 00:05:08

Yes, it totally is.

Karin Carr: 00:05:10

And I would spend so much time on the phone with these people trying

Karin Carr: 00:05:13

to convince them and they were asking me to teach them, but I couldn't do

Karin Carr: 00:05:17

one-on-one clients cuz I just didn't have the bandwidth to be able to do it.

Karin Carr: 00:05:21

So I created a group coaching program simply so that they would stop calling me.

Karin Carr: 00:05:26

Quite honestly, it was like I was getting so many phone calls from

Karin Carr: 00:05:28

people saying, teach me what to do.

Karin Carr: 00:05:31

I said, I just created this course.

Karin Carr: 00:05:32

Go buy it and watch it and you'll learn everything that I know.

Karin Carr: 00:05:36

And.

Karin Carr: 00:05:37

It was very inexpensive.

Karin Carr: 00:05:38

And you remember how much I charged back then cuz you yelled at me a lot about

Karin Carr: 00:05:42

raising my prices and I was so afraid.

Karin Carr: 00:05:44

it started at 2 97.

Karin Carr: 00:05:46

the week that I launched it, it was 50% off.

Karin Carr: 00:05:48

So the founding members got it for $149 and I think I had 40 people

Karin Carr: 00:05:54

enroll that first two week period.

Karin Carr: 00:05:56

And then I went to the full price, which was 2 97.

Karin Carr: 00:05:59

And when I first met you, you were like, Girl, that is way too little.

Karin Carr: 00:06:04

But I still had this whole like, I'm afraid people won't buy it.

Karin Carr: 00:06:07

It'll be too expensive, la.

Karin Carr: 00:06:09

All of the mental drama.

Karin Carr: 00:06:10

So I did that for many years and.

Karin Carr: 00:06:13

I gradually increase the price of the course over time.

Karin Carr: 00:06:17

And now at this point, we've had over 3000 people I think go through the program.

Karin Carr: 00:06:23

It's currently priced at $2,200.

Karin Carr: 00:06:26

People take the program and if they actually implement what I teach

Karin Carr: 00:06:30

them, They have amazing results and I just love, love, love it.

Lindsey Anderson: 00:06:35

I have one question for you on YouTube.

Lindsey Anderson: 00:06:38

So we've all had our problems with Facebook and I know you have two, Karen.

Lindsey Anderson: 00:06:41

We won't bring a lot of those up on this podcast.

Lindsey Anderson: 00:06:44

But my question is, are you finding that you have the same community building

Lindsey Anderson: 00:06:50

situation over on YouTube as you would on like a standard social media platform

Lindsey Anderson: 00:06:55

like Facebook or LinkedIn or Instagram?

Karin Carr: 00:06:58

I find that there are three different types of content you can put

Karin Carr: 00:07:02

onto YouTube that will have different.

Karin Carr: 00:07:05

Strategies so I can make videos where they're kind of educational how to.

Karin Carr: 00:07:11

I'm trying to get that video in front of as many people as possible.

Karin Carr: 00:07:14

I can make videos that are specifically for my community, so I'm kind of

Karin Carr: 00:07:18

assuming they already know who I am, and then we are having like, You know,

Karin Carr: 00:07:23

a group chat, and then they're the ones that are flat out sales messages.

Karin Carr: 00:07:27

So I, I think that the best tactic is to do all three.

Karin Carr: 00:07:31

Do all okay.

Karin Carr: 00:07:32

On the same channel.

Karin Carr: 00:07:33

On the same channel.

Karin Carr: 00:07:34

So sometimes I'll make a video where I am clearly trying to get more.

Karin Carr: 00:07:39

Brand new eyeballs on that YouTube channel.

Karin Carr: 00:07:42

They've never heard of me before.

Karin Carr: 00:07:43

They don't know who I am.

Karin Carr: 00:07:44

They've done a search.

Karin Carr: 00:07:45

My video shows up in the search results.

Karin Carr: 00:07:47

Hopefully they click on it and then if they watch it and they like the

Karin Carr: 00:07:50

content, they like my personality, maybe they'll hit the subscribe button.

Karin Carr: 00:07:54

And then after I make a few of those, now I might make one that's

Karin Carr: 00:07:57

specifically for my community.

Karin Carr: 00:07:59

And if you've know anything about that book, primal Branding, I

Karin Carr: 00:08:02

love it because they talk about having like secret words that only

Karin Carr: 00:08:05

people in the community would know.

Karin Carr: 00:08:07

And having like little branding elements that are like, everybody

Karin Carr: 00:08:11

who's part of the community feels like they're in on the Secret and

Karin Carr: 00:08:14

they get it, but the new people don't.

Karin Carr: 00:08:16

And then you've got the ones that are like, Buy my product, come to my

Karin Carr: 00:08:21

website and download something for free.

Karin Carr: 00:08:23

I usually don't ever say just Hey, buy my stuff, but I usually drive them to

Karin Carr: 00:08:28

a landing page to opt in to get a lead magnet or join a free challenge that I'm

Karin Carr: 00:08:34

doing, join a free workshop, come to this webinar that I'm giving, like I try to

Karin Carr: 00:08:40

get them to opt into something that's a pretty soft sell first before I go for

Karin Carr: 00:08:45

the jugular and say, buy my program.

Lindsey Anderson: 00:08:48

how often do you recommend posting on YouTube

Lindsey Anderson: 00:08:51

to actually like, make some magic

Karin Carr: 00:08:52

happen?

Karin Carr: 00:08:53

Karen, tell me.

Karin Carr: 00:08:53

I really think once a week is still the gold stick.

Karin Carr: 00:08:56

It's not that much.

Karin Carr: 00:08:57

You can do less, like there are YouTubers who post one video a week, or sorry

Karin Carr: 00:09:02

a month, but that one video is like a Hollywood award-winning production.

Karin Carr: 00:09:07

that's not my.

Karin Carr: 00:09:09

My desire, it's not my skillset.

Karin Carr: 00:09:11

I don't thi, I'm not a full-time YouTuber.

Karin Carr: 00:09:13

This is what I'm doing as a business asset to bring more people to my services.

Karin Carr: 00:09:21

I don't need the video to be a Hollywood award-winning production.

Karin Carr: 00:09:25

So I do once a week.

Karin Carr: 00:09:26

You can do more frequently than that if you can, but what I've seen over

Karin Carr: 00:09:31

and over again from the people in my community is that they start.

Karin Carr: 00:09:34

Like gangbusters and then they promptly fall off the wagon.

Karin Carr: 00:09:37

It's just like everybody wants to lose weight.

Karin Carr: 00:09:39

It's the beginning of January, our new lose, our New Year's

Karin Carr: 00:09:42

resolution, let's lose weight.

Karin Carr: 00:09:43

We all go to the gym for three weeks and by February there's nobody there anymore.

Karin Carr: 00:09:47

So rather than do that and basically set yourself up for failure, I

Karin Carr: 00:09:51

decided from the very beginning, I'm just gonna do one a week.

Lindsey Anderson: 00:09:54

a big piece of advice that I give people is you have

Lindsey Anderson: 00:09:57

to figure out this marketing thing for yourself first, the content to

Lindsey Anderson: 00:10:00

see what your audience likes, to see what works before you can hand

Lindsey Anderson: 00:10:03

that off to any VA or any team.

Lindsey Anderson: 00:10:05

Would you concur with that or what's your take on that statement?

Karin Carr: 00:10:08

Yeah, I agree.

Karin Carr: 00:10:09

you have to know exactly who you are trying to target with this

Karin Carr: 00:10:14

channel and then make content that is speaking directly to that person.

Karin Carr: 00:10:21

So when I created my, used to be called YouTube for agents, it's been

Karin Carr: 00:10:25

rebranded, it's called Video Boss Agent.

Karin Carr: 00:10:27

When I created this program, I knew exactly who I was targeting.

Karin Carr: 00:10:31

I was targeting.

Karin Carr: 00:10:32

The established real estate agent who's been doing this for at least

Karin Carr: 00:10:36

five or 10 years, they are good at what they do, but they are realizing that

Karin Carr: 00:10:42

they need to start doing more video.

Karin Carr: 00:10:44

And they're probably afraid to do it because we're all afraid

Karin Carr: 00:10:47

that we're gonna be judged.

Karin Carr: 00:10:48

And none of us are spring chickens anymore and we've got gray hair and wrinkles and

Karin Carr: 00:10:53

we gained 20 pounds and all of the things.

Karin Carr: 00:10:55

And people are like, I don't wanna do video because I don't, I don't want.

Karin Carr: 00:10:57

People to troll me in the comments and say mean things, but they know

Karin Carr: 00:11:01

that video is the way of the future and they really have to do it.

Karin Carr: 00:11:04

Or in the real estate community, they're gonna go extinct.

Karin Carr: 00:11:07

And I like, I knew exactly who my ideal person was for this program.

Karin Carr: 00:11:12

So when I make videos for that channel, I am specifically talking to that person.

Karin Carr: 00:11:17

And as a result, that is the vast majority of people that are in that program.

Karin Carr: 00:11:21

Yes, there are some newly licensed young people and yes, there are some.

Karin Carr: 00:11:26

People who are way older than that, but like the vast majority of people

Karin Carr: 00:11:30

fit that profile because when they watch the videos they think, oh my

Karin Carr: 00:11:33

gosh, you're talking directly to me.

Karin Carr: 00:11:35

You're saying what is in my head.

Karin Carr: 00:11:37

So as long as you know all of that from the very beginning, if you wanna hire

Karin Carr: 00:11:41

an editor or you wanna outsource the thumbnail creation, that's cool, but

Karin Carr: 00:11:45

you can't really say, I'm gonna start this whole channel and I just want

Karin Carr: 00:11:49

someone else to do everything for me.

Karin Carr: 00:11:53

Like you have to figure that stuff out first before you

Karin Carr: 00:11:56

can start delegating a lot.

Lindsey Anderson: 00:11:58

Okay, let's get back to you.

Lindsey Anderson: 00:12:00

You're a realtor, and now you're an amazing online business owner.

Lindsey Anderson: 00:12:04

What does life look like

Karin Carr: 00:12:05

now?

Karin Carr: 00:12:06

Oh man, it's amazing.

Karin Carr: 00:12:08

For the longest time, I wanted to do everything myself.

Karin Carr: 00:12:11

I was afraid to hire anybody.

Karin Carr: 00:12:13

I was afraid that all of the success I was having was a fluke and it

Karin Carr: 00:12:17

was going to go away, and that if I committed to hiring anybody, I.

Karin Carr: 00:12:21

Suddenly I wouldn't be able to pay them.

Karin Carr: 00:12:23

And, all of the scarcity mindset and, being afraid.

Karin Carr: 00:12:27

Being afraid to really do anything.

Karin Carr: 00:12:30

I remember when I first started running Facebook ads to promote my program,

Karin Carr: 00:12:34

I think I was spending like $5 a day and then eventually I went up to $20 a

Karin Carr: 00:12:39

day and that scared the crap outta me.

Karin Carr: 00:12:41

And then I, the last launch I did, we were spent like, $50,000 on ads.

Karin Carr: 00:12:46

So where I started was just this whole scarcity mindset, and that really

Karin Carr: 00:12:50

kept me small for a very long time.

Karin Carr: 00:12:52

And finally, I sucked it up and I hired a virtual assistant in the Philippines

Karin Carr: 00:12:57

who is still with me to this day.

Karin Carr: 00:12:59

So she's been with me for about five years now, and it really took her

Karin Carr: 00:13:03

saying, listen, I love you, but every time you go in and build a landing

Karin Carr: 00:13:07

page, you break 10 other things.

Karin Carr: 00:13:09

Will you please just get out?

Karin Carr: 00:13:11

Let me do my job.

Karin Carr: 00:13:12

Delegate to me.

Karin Carr: 00:13:14

And stop it.

Karin Carr: 00:13:15

Like just back off.

Karin Carr: 00:13:17

Let me do, wow, the job that you hired me to do.

Karin Carr: 00:13:21

And it was really freeing.

Karin Carr: 00:13:24

It was to say, okay, this is your project.

Karin Carr: 00:13:26

I'm giving it to you.

Karin Carr: 00:13:28

I'm not gonna micromanage you.

Karin Carr: 00:13:29

I'm gonna let you do it.

Karin Carr: 00:13:31

And then, It worked and then be like, oh my gosh, what else could I give her?

Karin Carr: 00:13:36

She could manage my c r m.

Karin Carr: 00:13:38

Oh my gosh, it worked.

Karin Carr: 00:13:39

What else could I give her?

Karin Carr: 00:13:40

And then it was to the point where, okay, I'm gonna overwork this poor

Karin Carr: 00:13:43

woman, so you have to hire another person and then another person.

Karin Carr: 00:13:47

And so we've built out this team now where it's just amazing.

Karin Carr: 00:13:52

And I feel like I'm really learning how to be the c e o of

Karin Carr: 00:13:56

this business for the first time.

Karin Carr: 00:13:58

Because I was a solopreneur for so long, and now I'm learning, like I have

Karin Carr: 00:14:02

to have staff meetings and I had to form a corporation and I have to have

Karin Carr: 00:14:07

weekly meetings where we give people assignments and we hold them accountable

Karin Carr: 00:14:11

and I have to manage people and I have to hire people and fire people and oh

Karin Carr: 00:14:15

my gosh, The drama of having to let somebody go, I didn't want to because

Karin Carr: 00:14:19

I didn't want them to be mad at me and I didn't want to hurt their feelings,

Karin Carr: 00:14:22

and I'm really having to become a whole new grownup version of myself because

Karin Carr: 00:14:30

the business grew so fast, so easily.

Karin Carr: 00:14:33

It was almost like I, as a person have to like, try to catch up now

Karin Carr: 00:14:39

to how fast the business grew, but I'm getting there and it is pretty

Karin Carr: 00:14:43

awesome and it's very exciting.

Lindsey Anderson: 00:14:45

if you could just like tip that one domino, which you

Lindsey Anderson: 00:14:47

mentioned you did, do you have a piece of advice for people who are stuck

Karin Carr: 00:14:52

there?

Karin Carr: 00:14:53

Oh, I wish I would've started so much earlier.

Karin Carr: 00:14:55

So as soon as you can even fathom hiring someone to help you, even if it's just a

Karin Carr: 00:15:01

virtual assistant for five hours a week.

Karin Carr: 00:15:04

Yeah.

Karin Carr: 00:15:04

Surely you can come up with.

Karin Carr: 00:15:06

Whatever, they're 50 bucks, whatever they're gonna charge you per hour.

Karin Carr: 00:15:10

But like you can get a VA for $10 an hour.

Karin Carr: 00:15:12

So let's say it was $50 a week.

Karin Carr: 00:15:15

Surely you can find $50 a week for something that is going to

Karin Carr: 00:15:19

dramatically help your business.

Karin Carr: 00:15:22

Because I always talk about video editing since I'm like the YouTube queen.

Karin Carr: 00:15:26

Is that.

Karin Carr: 00:15:27

how much did you make last year?

Karin Carr: 00:15:28

So let's say that you made a hundred thousand dollars last

Karin Carr: 00:15:31

year and we figure out your hourly rate is like 50 bucks an hour.

Karin Carr: 00:15:34

Would you pay a virtual assistant $50 an hour to edit this video?

Karin Carr: 00:15:40

Probably not.

Karin Carr: 00:15:42

But if you do it yourself, that's what you're doing.

Karin Carr: 00:15:44

You're paying yourself $50 an hour to edit this video.

Karin Carr: 00:15:47

I can find someone to do it for $10 an hour and then get all that

Karin Carr: 00:15:51

time back, and now I can use that.

Karin Carr: 00:15:54

In a much more strategic way to do things that will grow the business, that will

Karin Carr: 00:15:58

bring in more money for the business.

Karin Carr: 00:16:00

So I'm always trying to.

Karin Carr: 00:16:02

Coach myself on this, that whenever I get that, Ooh, I'm afraid to hire somebody.

Karin Carr: 00:16:07

I don't wanna pay them that much.

Karin Carr: 00:16:08

That scarcity mindset.

Karin Carr: 00:16:10

If I hire an executive assistant for $40,000 a year, is she going

Karin Carr: 00:16:15

to help me make $40,000 a year?

Karin Carr: 00:16:19

Yeah, absolutely.

Karin Carr: 00:16:20

She better.

Karin Carr: 00:16:20

She's gonna save me so much time that I will make that

Karin Carr: 00:16:24

probably two or three times over.

Karin Carr: 00:16:26

So now, I was able to pay her and it essentially, it was free, right?

Karin Carr: 00:16:30

And then all of the additional revenue that comes in is gravy.

Karin Carr: 00:16:34

So I always try to look at, if I hire somebody, will they make me at least

Karin Carr: 00:16:39

two or three x what I am paying them?

Karin Carr: 00:16:42

And if the answer is yes, then just stop thinking about it and do it.

Karin Carr: 00:16:47

And you wish you would've got started earlier?

Karin Carr: 00:16:49

Yeah.

Lindsey Anderson: 00:16:51

Okay.

Lindsey Anderson: 00:16:51

You said a couple of things that I wanna follow back on, which is,

Lindsey Anderson: 00:16:55

you said this, you said I was Cheap skate for not spending money on ads.

Lindsey Anderson: 00:17:00

I believe that is a direct Karen car

Karin Carr: 00:17:02

quote.

Karin Carr: 00:17:02

Okay.

Karin Carr: 00:17:03

Yes.

Lindsey Anderson: 00:17:04

what's your take on that?

Karin Carr: 00:17:05

the short story is that I got deleted off of Facebook so I

Karin Carr: 00:17:09

can no longer run ads on Facebook and in this Instagram, but prior

Karin Carr: 00:17:13

to that moment, I think my biggest.

Karin Carr: 00:17:16

Ad spend was about $60,000.

Karin Carr: 00:17:20

My last launch, we only advertised on YouTube W.

Karin Carr: 00:17:24

So it was a new strategy, but I actually was really happy with

Karin Carr: 00:17:28

it because it feels like I'm advertising a program using YouTube.

Karin Carr: 00:17:32

I should be advertising it on YouTube.

Karin Carr: 00:17:35

And the ad spend was much less, but it was because we were figuring it out.

Karin Carr: 00:17:40

And when I say less, it was still like 20 or $30,000.

Karin Carr: 00:17:43

It sounds like a lot of money, but I'm a really huge believer

Karin Carr: 00:17:48

in knowing your numbers.

Karin Carr: 00:17:49

So if I spend $10 and I make a hundred, then I know that if I spend

Karin Carr: 00:17:54

a thousand, I will make this much.

Karin Carr: 00:17:55

I don't do math in my head so that if I spend $20,000, I should make this much.

Karin Carr: 00:18:00

So if you know what your numbers and you know what your cost per lead

Karin Carr: 00:18:04

is, and you know what your earnings per lead is, and you know all of

Karin Carr: 00:18:07

these things, then even though it's really scary to just say, okay, I'm

Karin Carr: 00:18:11

gonna spend that much money on ads.

Karin Carr: 00:18:13

I know what that ad spend should bring me in the end and every time I

Karin Carr: 00:18:20

increase my ad spend, we also increase the launch numbers exponentially.

Karin Carr: 00:18:25

So it works.

Karin Carr: 00:18:28

It just, it took a little while for me to be brave enough to spend that much money.

Lindsey Anderson: 00:18:32

We have to say this, Karen.

Lindsey Anderson: 00:18:33

Okay.

Lindsey Anderson: 00:18:34

Nobody knows why Karen got kicked off of Facebook.

Lindsey Anderson: 00:18:36

Okay.

Lindsey Anderson: 00:18:36

She doesn't, no idea.

Lindsey Anderson: 00:18:37

Like she wasn't, it's like she didn't break some rule or something.

Lindsey Anderson: 00:18:40

So I have

Karin Carr: 00:18:41

no

Karin Carr: 00:18:41

idea.

Lindsey Anderson: 00:18:42

That's the risk, right?

Lindsey Anderson: 00:18:44

That's the risk of really being heavily reliant on all

Lindsey Anderson: 00:18:46

these social media platforms.

Lindsey Anderson: 00:18:48

So what do you say to that?

Karin Carr: 00:18:50

So that's why I love, that's why I love YouTube,

Karin Carr: 00:18:52

because YouTube can absolutely censor just like everybody else.

Karin Carr: 00:18:56

But when you are making YouTube videos, you can leave links

Karin Carr: 00:19:01

to any of your landing pages.

Karin Carr: 00:19:04

You can say, subscribe to my newsletter.

Karin Carr: 00:19:06

You can say Optin, to get this free thing.

Karin Carr: 00:19:08

So I am always trying to drive them off of the platform to get them into my database.

Karin Carr: 00:19:13

So I've got a CRM with about 28,000 people in it.

Karin Carr: 00:19:16

And if YouTube were to delete me, please God, don't let that happen.

Karin Carr: 00:19:20

But if that were to happen, I can contact them cuz I have their email

Karin Carr: 00:19:24

addresses, I have their phone numbers.

Karin Carr: 00:19:26

But when I lost my Facebook group that had 25,000 people in it, I was hosed

Karin Carr: 00:19:32

because I had no way to tell them that I was no longer on the platform

Karin Carr: 00:19:36

had they not been in my database.

Karin Carr: 00:19:38

Thank goodness they were, I was able to say, Hey, guess what?

Karin Carr: 00:19:41

This is what happened.

Karin Carr: 00:19:42

So you're in my Facebook group, but I'm not, and I can't get in and

Karin Carr: 00:19:47

I can't access my business pages.

Karin Carr: 00:19:50

I can't do anything, like my personal profile is gone.

Karin Carr: 00:19:53

The page where you go to log in is just no longer there for me.

Karin Carr: 00:19:57

if I had not had a way to contact those people, That would've been really tragic.

Karin Carr: 00:20:01

So I see so many people that say, I post three times a day on Instagram.

Karin Carr: 00:20:06

I do stories, I do reels, I do posts, I do this, that and the other thing.

Karin Carr: 00:20:09

And they're never trying to get those people off the

Karin Carr: 00:20:12

platform into their database.

Karin Carr: 00:20:15

And that is a huge mistake because if Instagram were to

Karin Carr: 00:20:18

go away, what would you do?

Karin Carr: 00:20:20

Like you would lose all of you have no audience if you don't have

Karin Carr: 00:20:24

a way to outbound contact them.

Karin Carr: 00:20:27

Like you've gotta get them off of the platform and into a database

Karin Carr: 00:20:31

that you yourself control.

Lindsey Anderson: 00:20:33

the other thing is those social media

Lindsey Anderson: 00:20:35

platforms don't care about you.

Lindsey Anderson: 00:20:37

oh no, Karen was spending, we run Karen's ads and she was spending

Lindsey Anderson: 00:20:41

a fair amount on Facebook, and they were like, yeah, too bad.

Lindsey Anderson: 00:20:44

Sorry, you're spending like 10 K a day.

Lindsey Anderson: 00:20:46

Bye.

Lindsey Anderson: 00:20:47

Yeah, they did not care.

Lindsey Anderson: 00:20:48

Like you do not care.

Lindsey Anderson: 00:20:49

You have to own

Karin Carr: 00:20:50

your own stuff.

Karin Carr: 00:20:51

Yeah, I was saying like, what did I do?

Karin Carr: 00:20:55

Because when I went to log in that first day, It said, we need you

Karin Carr: 00:20:59

to upload a copy of your driver's license so we can verify who you are.

Karin Carr: 00:21:03

And I was like, oh my goodness, have I been hacked?

Karin Carr: 00:21:05

And then the next message said, we have received your dispute.

Karin Carr: 00:21:08

We will review it.

Karin Carr: 00:21:09

And if you did not do anything wrong, we'll let you back in.

Karin Carr: 00:21:12

I was like, what are you talking about?

Karin Carr: 00:21:13

I didn't file a dispute.

Karin Carr: 00:21:14

I still to this day have absolutely no idea what happened.

Karin Carr: 00:21:18

But more scary than that was there was.

Karin Carr: 00:21:20

Nobody to call, like they do not have customer service by phone.

Karin Carr: 00:21:24

Every single email address that I tried, it bounced.

Karin Carr: 00:21:27

I had no way to contact anybody.

Karin Carr: 00:21:29

When I called Facebook, you get an automated message that

Karin Carr: 00:21:32

says, log in and start a chat.

Karin Carr: 00:21:34

I can't log in so I can't start a chat.

Karin Carr: 00:21:36

Like they did not care that I had this huge audience, that I had a huge

Karin Carr: 00:21:42

following, that I had groups with thousands and thousands of people, or

Karin Carr: 00:21:45

that I was paying them a heck of a lot of money to use their advertising platform.

Karin Carr: 00:21:49

They did not care.

Karin Carr: 00:21:50

Do not care.

Lindsey Anderson: 00:21:51

No.

Lindsey Anderson: 00:21:51

So big takeaway, build your email list.

Karin Carr: 00:21:54

Yes.

Karin Carr: 00:21:55

Even in 2023.

Karin Carr: 00:21:56

A hundred percent.

Karin Carr: 00:21:57

If you own

Lindsey Anderson: 00:21:58

your, the, your audience, that's your owning of your

Karin Carr: 00:22:01

audience.

Karin Carr: 00:22:01

Yep.

Karin Carr: 00:22:02

And your email list can be a great source of revenue for you.

Karin Carr: 00:22:05

I know people think that email is dead, but listen, if they not on this

Karin Carr: 00:22:09

show, they better not on this show.

Karin Carr: 00:22:10

If they opt it in, it was because you had something that they wanted.

Karin Carr: 00:22:15

And if you're emailing them, With good information.

Karin Carr: 00:22:19

You're not just trying to sell to them.

Karin Carr: 00:22:20

Every single time you press the send button, then they, like you and I will

Karin Carr: 00:22:25

send emails to the people in my database.

Karin Carr: 00:22:27

And usually ask for a response, and my customer service team is oh my gosh,

Karin Carr: 00:22:32

like we got 75 responses yesterday.

Karin Carr: 00:22:34

We're overwhelmed.

Karin Carr: 00:22:35

So I know that they're opening it and they're reading it because we can see our

Karin Carr: 00:22:38

analytics and we know how well it's going.

Karin Carr: 00:22:40

So over the last week of December, I said, let's run a flash sale.

Karin Carr: 00:22:44

Let's just try to do like our last hurrah of 2022 and see

Karin Carr: 00:22:49

how many sales we can make.

Karin Carr: 00:22:51

And all I didn't run any ads.

Karin Carr: 00:22:52

All I did was email my list and it said, Hey.

Karin Carr: 00:22:56

If you enroll by midnight on New Year's Eve, I've got this extra thing for you.

Karin Carr: 00:23:00

It's normally a $200 value.

Karin Carr: 00:23:02

You're gonna get it for free when you enroll in the program, and

Karin Carr: 00:23:06

we made $30,000 just by emailing our list with $0 in ad spend.

Karin Carr: 00:23:11

So when you've got that email list and they like you, and they are receiving

Karin Carr: 00:23:15

your emails, and they're opening your emails because what you're sending

Karin Carr: 00:23:18

them is good content, it is a gold mine and it does not require any money.

Lindsey Anderson: 00:23:24

Okay, so your YouTube for agents course is only video.

Lindsey Anderson: 00:23:30

It doesn't require any of your

Karin Carr: 00:23:31

time.

Karin Carr: 00:23:32

Is that correct?

Karin Carr: 00:23:33

not quite.

Karin Carr: 00:23:34

So it was originally a digital course and then people had lots

Karin Carr: 00:23:39

of questions and they wanted more, one-on-one interaction with me.

Karin Carr: 00:23:43

So it is a digital course that they can watch 24 7, at any time.

Karin Carr: 00:23:49

But then we also do live calls a couple times a month.

Karin Carr: 00:23:52

So I did one yesterday, which is like a live, ask me anything.

Karin Carr: 00:23:56

We just answer as many questions as we can in the hour, and then I'll do

Karin Carr: 00:24:00

another one later where it is more like mindset coaching for the people that are

Karin Carr: 00:24:04

like, ah, I can't get outta my own way.

Karin Carr: 00:24:06

I wanna make a video.

Karin Carr: 00:24:07

I just, Haven't been able to do it yet.

Karin Carr: 00:24:09

We try to get to the root of what is the issue?

Karin Carr: 00:24:11

What is stopping you and how can I help you?

Karin Carr: 00:24:13

How can I support you so that you can get better?

Karin Carr: 00:24:15

and then we have this private community.

Karin Carr: 00:24:17

We had to relocate it from Facebook to a new platform that is not on social media.

Karin Carr: 00:24:23

But they can ask questions.

Karin Carr: 00:24:24

They can say, here's my thumbnail.

Karin Carr: 00:24:26

Would you give me feedback?

Karin Carr: 00:24:27

And it's not just me and my team in there, but it's all

Karin Carr: 00:24:30

of the other students as well.

Karin Carr: 00:24:32

So it's a really nice, interactive community where we're trying to

Karin Carr: 00:24:35

help each other and give each other feedback and help everyone be better.

Karin Carr: 00:24:39

But yeah, it really, it requires I don't know, five hours a month of

Karin Carr: 00:24:44

my time to service that community.

Karin Carr: 00:24:47

It's really not all that much time anymore.

Lindsey Anderson: 00:24:50

so you sell that on Evergreen with YouTube ads, meaning

Lindsey Anderson: 00:24:53

people are joining all the time, but then you also launch, do a big launch

Lindsey Anderson: 00:24:57

like two or three times a year Yeah.

Lindsey Anderson: 00:24:59

For the, for that course.

Lindsey Anderson: 00:25:00

And that's like your foundational revenue is that.

Lindsey Anderson: 00:25:03

Fair to say.

Karin Carr: 00:25:04

Yeah, I know.

Karin Carr: 00:25:04

I know a lot of people do not like the live launch model, but I love it.

Karin Carr: 00:25:08

I love the live.

Karin Carr: 00:25:10

Yeah, I do too.

Karin Carr: 00:25:11

So many people are like, I never wanna do it again.

Karin Carr: 00:25:13

I just wanna put the whole thing on Evergreen and be done with it.

Karin Carr: 00:25:15

But I really like it.

Karin Carr: 00:25:16

I get so energized seeing like I.

Karin Carr: 00:25:20

You got 700 people on a live stream with you and they're talking in the

Karin Carr: 00:25:23

chat and you're going back and forth and I'm just on a high when that

Karin Carr: 00:25:27

live stream ends and I'm like buzzing with energy for the next three hours.

Karin Carr: 00:25:31

I love it.

Karin Carr: 00:25:32

Is it a lot of work?

Karin Carr: 00:25:33

Yes.

Karin Carr: 00:25:33

Does it take a lot of energy to go live every day for five days?

Karin Carr: 00:25:36

Yes.

Karin Carr: 00:25:37

That's why we only do it twice a year.

Karin Carr: 00:25:39

Not I'm doing it that way.

Karin Carr: 00:25:40

That's why we do it twice a year.

Karin Carr: 00:25:42

It's not like I'm doing it once a week.

Karin Carr: 00:25:43

It's great.

Karin Carr: 00:25:44

I love it.

Karin Carr: 00:25:45

Okay, so that's

Lindsey Anderson: 00:25:46

your foundation.

Lindsey Anderson: 00:25:47

Do you do private clients?

Lindsey Anderson: 00:25:48

Do you get paid for speaking?

Lindsey Anderson: 00:25:49

What else are you doing?

Lindsey Anderson: 00:25:50

inspire us on what our coaching Whoa, businesses can be.

Lindsey Anderson: 00:25:54

Yeah.

Karin Carr: 00:25:55

I never started with private clients.

Karin Carr: 00:25:57

I added it during covid because I.

Karin Carr: 00:26:00

It was, again, it was a scarcity mindset on my part.

Karin Carr: 00:26:03

I was afraid, oh gosh, it's April, 2020, my business is gonna tank.

Karin Carr: 00:26:08

I will never sell another thing, I'll never make another dollar.

Karin Carr: 00:26:11

I'll start offering like one-on-one coaching so I have more revenue coming in.

Karin Carr: 00:26:15

And after I did that for a few months, I realized A, you absolutely

Karin Carr: 00:26:19

cannot scale that business model.

Karin Carr: 00:26:22

And B, I was spending so much time answering really.

Karin Carr: 00:26:26

Elementary questions that it was not fulfilling to me.

Karin Carr: 00:26:30

It was like, how do I start my YouTube channel?

Karin Carr: 00:26:32

How do I change the name of my channel?

Karin Carr: 00:26:34

It was like YouTube 1 0 1, which was fun for a month, and then after that

Karin Carr: 00:26:39

it was like, no, I wanna be talking about the strategy and like much higher

Karin Carr: 00:26:43

level stuff than the very basics.

Karin Carr: 00:26:46

So I cut that back out.

Karin Carr: 00:26:48

I don't do any private coaching.

Karin Carr: 00:26:49

We do the group coaching because, That's how I can scale it, because I don't

Karin Carr: 00:26:54

wanna work eight hours a day anymore.

Karin Carr: 00:26:56

Like I'm in my fifties now, I'm over it.

Karin Carr: 00:26:58

I work from eight 30 to three 30 and that's it.

Karin Carr: 00:27:02

I work 35 hours a week.

Karin Carr: 00:27:03

If I don't take a lunch break, if I take a lunch break, it's

Karin Carr: 00:27:06

usually more like 30 hours a week.

Karin Carr: 00:27:07

And that's how I want it because I still have children living at home

Karin Carr: 00:27:11

and I still wanna be able to travel and do things, and I just don't wanna

Karin Carr: 00:27:15

work myself into an early grave.

Karin Carr: 00:27:17

So only group coaching at this point.

Karin Carr: 00:27:20

I do get paid to speak.

Karin Carr: 00:27:22

It's very exciting.

Karin Carr: 00:27:23

I'm a, like a, an authority in the real estate industry when it comes to YouTube.

Karin Carr: 00:27:28

I just spoke at the National Association of Realtors Conference in November.

Karin Carr: 00:27:32

Oh.

Karin Carr: 00:27:32

I've spoken at the, Florida Association, the North Carolina Association.

Karin Carr: 00:27:37

I've spoken at like Keller Williams and Remax conventions, like

Karin Carr: 00:27:41

all these big name brokerages.

Karin Carr: 00:27:44

I've spoken at a lot of little tiny brokerages.

Karin Carr: 00:27:46

I've been on podcasts, I've.

Karin Carr: 00:27:48

Been on live streams, like I get to get in front of my ideal client and talk about

Karin Carr: 00:27:54

the strategy and they love it because I'm not selling, I'm just teaching them.

Karin Carr: 00:28:00

I'm just sharing with them like this is everything that I did

Karin Carr: 00:28:02

that has worked so well for me.

Karin Carr: 00:28:05

You should do it too.

Karin Carr: 00:28:06

Trust me.

Karin Carr: 00:28:07

It's gonna be awesome.

Karin Carr: 00:28:08

I wrote a book, the book is an Amazon bestseller.

Karin Carr: 00:28:11

It's sold, gosh, I think 17,000 copies at this point.

Karin Carr: 00:28:14

n a r sells it on their website.

Karin Carr: 00:28:17

And so if I say, wow, I know it's really great.

Karin Carr: 00:28:20

that's cool.

Karin Carr: 00:28:21

It's so great.

Karin Carr: 00:28:22

I never.

Karin Carr: 00:28:23

It far surpassed any little tiny expectations I ever would've had.

Karin Carr: 00:28:27

But then people get the $99 Kindle book, right?

Karin Carr: 00:28:31

And they read it, and then they join my free group, and then they

Karin Carr: 00:28:34

come to my free challenge, and then they eventually buy my program.

Karin Carr: 00:28:38

So by the time they buy, they, I've been nurturing them for a very long

Karin Carr: 00:28:41

time, and they definitely feel like they know me and they feel like I've

Karin Carr: 00:28:45

given them so much information for free.

Karin Carr: 00:28:48

How much more would they learn if they actually joined the paid program?

Karin Carr: 00:28:53

And so yeah, I'm, it's, I was counting up like all of my passive income streams

Karin Carr: 00:28:58

these days, just because I was curious.

Karin Carr: 00:29:00

So I've got the royalties from the book sales.

Karin Carr: 00:29:02

I have affiliate sales.

Karin Carr: 00:29:04

So if I say, Hey, you should buy two, buddy.

Karin Carr: 00:29:06

I have an affiliate link.

Karin Carr: 00:29:07

Here it is.

Karin Carr: 00:29:08

I have, I haven't done any brand deals on like paid sponsorships

Karin Carr: 00:29:12

yet, but that's next on my horizon.

Karin Carr: 00:29:15

I get paid to speak.

Karin Carr: 00:29:17

I make ad revenue from my YouTube channel.

Karin Carr: 00:29:19

So once you have a thousand subscribers on YouTube and you are in the YouTube

Karin Carr: 00:29:24

partner program, every time an ad runs on your video and somebody watches it,

Karin Carr: 00:29:28

you get paid a small percentage of that.

Karin Carr: 00:29:30

So I get.

Karin Carr: 00:29:31

Add revenue from that, I started buying investment properties.

Karin Carr: 00:29:34

So we bought a couple of fixer uppers, we fixed 'em all up.

Karin Carr: 00:29:37

We put tenants in there, and now we make far more money in rent

Karin Carr: 00:29:41

than the mortgage payment is.

Karin Carr: 00:29:42

So that difference is called cash flow, and it cash flows every single month.

Karin Carr: 00:29:46

So I have somebody living in this property for 12 months at a time,

Karin Carr: 00:29:49

and I don't do anything except just.

Karin Carr: 00:29:51

Collect the rent, so that's pretty awesome.

Karin Carr: 00:29:53

And then there are all the different programs that I have for sale on

Karin Carr: 00:29:57

my website and occasionally do collaborations with other people.

Karin Carr: 00:30:02

It's really fun.

Lindsey Anderson: 00:30:03

Now I know.

Lindsey Anderson: 00:30:04

You said you work 35 hours a week, you got five hours a month on group coaching.

Lindsey Anderson: 00:30:08

You said five hours a week, making content.

Lindsey Anderson: 00:30:10

In general, are you just loving those 35 hours, what you're

Lindsey Anderson: 00:30:14

showing up to do, or how do

Karin Carr: 00:30:15

you feel about your days?

Karin Carr: 00:30:16

I just hired an executive assistant because the banin of my

Karin Carr: 00:30:20

existence, the albatross around my neck is answering email.

Karin Carr: 00:30:24

Good lord.

Karin Carr: 00:30:25

I hate it so much.

Karin Carr: 00:30:26

And I get so much email.

Karin Carr: 00:30:29

And I have four different email addresses.

Karin Carr: 00:30:31

So I go to my inbox and there's 75 unread messages, and the vast majority of it is

Karin Carr: 00:30:36

spam, but you still have to go through it in order to get to the good stuff.

Karin Carr: 00:30:40

And that part I did not like.

Karin Carr: 00:30:41

I do not like doing all of that, like drudgery, admin stuff.

Karin Carr: 00:30:46

So I just hired somebody who started January 1st and I

Karin Carr: 00:30:51

am training her right now.

Karin Carr: 00:30:52

She is going to take over all of my calendaring and all of my email so

Karin Carr: 00:30:57

that she'll just at the end of the day say there's three messages I need you

Karin Carr: 00:31:00

to tell me how to respond to, or you need to respond to these yourself, but

Karin Carr: 00:31:05

she'll take care of everything else.

Karin Carr: 00:31:06

When people say, Hey, will you come speak at my event?

Karin Carr: 00:31:10

She is the one that's awesome.

Karin Carr: 00:31:11

What is your budget?

Karin Carr: 00:31:12

And when they say, oh, we don't have a budget for speakers,

Karin Carr: 00:31:15

she says, oh, I'm so sorry.

Karin Carr: 00:31:16

We're not doing free.

Karin Carr: 00:31:18

Event speaking anymore, if anything changes, you let us know because I

Karin Carr: 00:31:22

was getting tons and tons of requests for people to have me either come in

Karin Carr: 00:31:26

person or do it over Zoom and teach a class for an hour and they'd have

Karin Carr: 00:31:31

seven people show up to this class.

Karin Carr: 00:31:33

So it was just not a good use of my time and it was not turning into.

Karin Carr: 00:31:37

Into clients for me, paid coaching students.

Karin Carr: 00:31:41

So I had to say, Nope, this is how much I charge for speaking engagement.

Karin Carr: 00:31:44

Now if you have a budget, awesome, let's talk.

Karin Carr: 00:31:46

I would love to do it for you, but if you don't have a budget,

Karin Carr: 00:31:49

do you wanna find sponsors for it?

Karin Carr: 00:31:51

And if you don't, then okay, maybe next year you can come back and

Karin Carr: 00:31:54

tell me if you have a budget now.

Karin Carr: 00:31:56

Yeah.

Karin Carr: 00:31:56

So it's nice to have a gatekeeper who can do all that stuff

Karin Carr: 00:32:00

for me so that I can sit.

Karin Carr: 00:32:02

I'm writing my second book right now.

Karin Carr: 00:32:04

And so on.

Karin Carr: 00:32:05

Like on my calendar, I have two hours a day, time blocked.

Karin Carr: 00:32:09

I wrote the whole thing.

Karin Carr: 00:32:10

I gave it to the editor.

Karin Carr: 00:32:11

The editor ca sent it back to me with a big red pen marking up the

Karin Carr: 00:32:15

whole thing of, in this section it needs to be twice as long.

Karin Carr: 00:32:18

Tell more stories, go into more detail about this.

Karin Carr: 00:32:21

You're telling the story about how it was a total success.

Karin Carr: 00:32:24

Now tell me a story about when you crashed and burned.

Karin Carr: 00:32:27

And two hours a day I just sit down and I write, I work on the book and I try to.

Karin Carr: 00:32:31

Do everything that the editor is asking me to do.

Karin Carr: 00:32:34

I will record videos.

Karin Carr: 00:32:36

I'm doing a lot of content creation.

Karin Carr: 00:32:38

That stuff I love because I am a right-brained creative type person.

Karin Carr: 00:32:43

That admin stuff is just painstakingly slow for me and

Karin Carr: 00:32:49

it's not a good use of my time.

Karin Carr: 00:32:50

I'm the CEO of the company.

Karin Carr: 00:32:51

I should not be answering email.

Karin Carr: 00:32:53

So it's been really challenging for me to learn that.

Karin Carr: 00:33:00

I should outsource the things that are not in my wheelhouse, that it's

Karin Carr: 00:33:03

just not a good use of my time to do.

Karin Carr: 00:33:06

But then once I do and it starts to work, it's just like that.

Karin Carr: 00:33:11

Wow.

Karin Carr: 00:33:11

I should have had a V8 moment of like, why did I not do this so much earlier?

Karin Carr: 00:33:16

Guys, Karen has a pretty

Lindsey Anderson: 00:33:17

clear message here.

Lindsey Anderson: 00:33:17

take the leap.

Lindsey Anderson: 00:33:18

Trust yourself, trust your skillset, and do the scary thing so you can get to

Karin Carr: 00:33:23

the next level.

Karin Carr: 00:33:25

I'm so glad you said that cuz the working title of this book is called Do It Scared.

Karin Carr: 00:33:29

Okay.

Karin Carr: 00:33:30

Well there

Lindsey Anderson: 00:33:30

you go.

Lindsey Anderson: 00:33:31

That was a great segue.

Lindsey Anderson: 00:33:32

You're never gonna not be scared.

Lindsey Anderson: 00:33:34

You're not gonna wake up one morning and it's gonna Oh yeah.

Lindsey Anderson: 00:33:36

I feel like hiring a VA right now, only

Karin Carr: 00:33:38

gonna get worse.

Karin Carr: 00:33:39

Yeah.

Karin Carr: 00:33:40

Okay.

Karin Carr: 00:33:40

But it's so great to just take the leap, do it, and then if you

Karin Carr: 00:33:44

commit to it, like I am gonna make this partnership a success.

Karin Carr: 00:33:48

So if I'm hiring her for five hours a week, I'm going to give her a.

Karin Carr: 00:33:53

Stuff to do.

Karin Carr: 00:33:54

So she's not around, just sitting around twiddling her thumbs and then you're

Karin Carr: 00:33:56

like, I'm just wasting all this money.

Karin Carr: 00:33:58

Yeah, cuz you didn't give her anything to do.

Karin Carr: 00:33:59

Whose fault is that?

Karin Carr: 00:34:00

It's not her fault, it's your fault.

Karin Carr: 00:34:02

And it's been a tough lesson to learn, but the more I am like

Karin Carr: 00:34:06

embracing this, I've had to like look, change my whole self image.

Karin Carr: 00:34:11

Right?

Karin Carr: 00:34:11

My self-image for such a long time was I am a real estate agent, and

Karin Carr: 00:34:15

now my self-image is I am a coach.

Karin Carr: 00:34:18

I am the c e o of a million dollar company.

Karin Carr: 00:34:22

I need to stop doing these $10 an hour tasks.

Lindsey Anderson: 00:34:25

Before I get to our last question, just tell us just

Lindsey Anderson: 00:34:27

let's put a period at the end of the sentence and tell us the name

Lindsey Anderson: 00:34:30

of your book one more time, just

Karin Carr: 00:34:32

so everyone understands.

Karin Carr: 00:34:34

It's not out yet, but it's going to be called Do It Scared, the Entrepreneur's

Karin Carr: 00:34:39

Guide to Doing things that scare the crap out of you, or something like that.

Karin Carr: 00:34:43

That's gonna be probably the subtitle.

Karin Carr: 00:34:45

the other book that I have currently on Amazon is called

Karin Carr: 00:34:48

YouTube for Real Estate Agents.

Lindsey Anderson: 00:34:51

Karen, Do you mind sharing, you watching The

Lindsey Anderson: 00:34:54

Secret and what happened there?

Lindsey Anderson: 00:34:55

Do you mind sharing

Karin Carr: 00:34:56

that story?

Karin Carr: 00:34:57

Oh yeah.

Karin Carr: 00:34:57

So I watched The Secret, gosh, I think it was 2006, and I

Karin Carr: 00:35:02

was brand new in real estate.

Karin Carr: 00:35:03

I had just gotten licensed the year before and I had only sold a

Karin Carr: 00:35:06

couple of houses and my manager.

Karin Carr: 00:35:09

Said, Hey everybody, you guys should watch The Secret.

Karin Carr: 00:35:12

And I was like, this is so lame.

Karin Carr: 00:35:13

Are you kidding me?

Karin Carr: 00:35:14

I'm just gonna sit around and think about all the money I'm gonna

Karin Carr: 00:35:16

make and it's just gonna work.

Karin Carr: 00:35:18

But I wanted to humor him cuz he was my boss.

Karin Carr: 00:35:20

So I watched it and at the end I thought, what have I got to lose?

Karin Carr: 00:35:24

I've literally made $10,000 in last year.

Karin Carr: 00:35:27

What could it possibly hurt?

Karin Carr: 00:35:29

So it's so funny that we're on video cause I still have it right here.

Karin Carr: 00:35:32

I took this dollar bill.

Karin Carr: 00:35:34

I took a black Sharpie and I wrote $200,000 in the four corners, and

Karin Carr: 00:35:38

I stuck it to my bathroom mirror.

Karin Carr: 00:35:41

So every morning when I was getting dressed, I would see this bill, and every

Karin Carr: 00:35:44

night when I was getting ready to go to bed, I would see this thing and I would

Karin Carr: 00:35:48

just visualize myself having $200,000.

Karin Carr: 00:35:51

I'll try to make this as brief as I can.

Karin Carr: 00:35:52

So at that was when the market completely crashed.

Karin Carr: 00:35:55

We had a big recession.

Karin Carr: 00:35:57

I suddenly had this.

Karin Carr: 00:35:59

Idea in the shower one morning, like you should start listing

Karin Carr: 00:36:02

bank foreclosed properties.

Karin Carr: 00:36:04

Cuz if the bank forecloses on the house now they own it, they're

Karin Carr: 00:36:07

gonna turn around and sell it.

Karin Carr: 00:36:08

They're gonna use a real estate agent in town to sell it.

Karin Carr: 00:36:11

So in 2000 and.

Karin Carr: 00:36:12

Six, I think I had sold like two houses or whatever it was.

Karin Carr: 00:36:15

So then I started getting these Rio listings in 2007.

Karin Carr: 00:36:19

By 2008, I sold 75 houses.

Karin Carr: 00:36:21

I made about $300,000, slightly under 300.

Karin Carr: 00:36:24

So I didn't make 200, I made slightly under 300.

Karin Carr: 00:36:27

So I was like, that surely that was a fluke, right?

Karin Carr: 00:36:30

So I did it again the next year.

Karin Carr: 00:36:32

I did it again the next year, and then in 2021, I wrote a million dollars in the

Karin Carr: 00:36:38

four corners of this little dollar bill, and guess how much money I made in 2021?

Karin Carr: 00:36:43

I made like 1.1 million in annual revenue so people can say that it's

Karin Carr: 00:36:50

stupid and woowoo and crazy and magic and out there all they want.

Karin Carr: 00:36:54

All I can tell you is that it a hundred percent works if you believe it's going

Karin Carr: 00:36:57

to work and I believe it's going to work.

Karin Carr: 00:37:00

And so like I have really big goals.

Karin Carr: 00:37:04

And it's just amazing that when you set these giant goals and then you achieve

Karin Carr: 00:37:09

them, you blow your own dang mind.

Karin Carr: 00:37:11

And it happens year after year.

Karin Carr: 00:37:13

when I had my first $50,000 launch, when I had my first a hundred

Karin Carr: 00:37:16

thousand dollars launch and when I had my first $300,000 launch when

Karin Carr: 00:37:20

I had, these crazy annual sales goals, like I just really believe on.

Karin Carr: 00:37:25

Personal development, setting these big goals, becoming the person you

Karin Carr: 00:37:31

need to be, who can achieve those goals, like the way that you're acting.

Karin Carr: 00:37:35

If you have a $30,000 business and you're afraid to hire somebody, you're never

Karin Carr: 00:37:39

gonna make a million dollars because you're not being the c e o of a million

Karin Carr: 00:37:43

dollar company when you're afraid to hire somebody and you won't spend more

Karin Carr: 00:37:47

than $10 a day on ads, and I had to.

Karin Carr: 00:37:50

Become this new version of myself in order to hit that goal.

Karin Carr: 00:37:55

But you do.

Karin Carr: 00:37:56

It's like you, you start learning that you can do hard things.

Karin Carr: 00:38:00

You can take risks if you fail.

Karin Carr: 00:38:03

It doesn't mean that you are a failure.

Karin Carr: 00:38:05

It just means you tried something and it didn't work.

Karin Carr: 00:38:07

So now you're gonna try something else.

Karin Carr: 00:38:09

You'll fall down and pick yourself up 150 times.

Karin Carr: 00:38:12

And as long as you don't give up, you're gonna eventually succeed.

Karin Carr: 00:38:16

And.

Karin Carr: 00:38:18

I've just learned that ever since that first secret movie, it's

Karin Carr: 00:38:21

like mindset is so underrated.

Karin Carr: 00:38:25

I feel like 90% of what I actually do in my business is less than

Karin Carr: 00:38:32

the 10% I spend on mindset.

Karin Carr: 00:38:34

mindset is everything I should have said.

Karin Carr: 00:38:36

That backwards mindset is 90% and 10% of what you actually do in the business.

Karin Carr: 00:38:42

And is that,

Lindsey Anderson: 00:38:43

when you speak of, I have to embrace this new identity as a

Lindsey Anderson: 00:38:46

C E O I have found, when I embrace that, it supercharges my results I adopt that

Lindsey Anderson: 00:38:53

and believe that about myself first.

Lindsey Anderson: 00:38:54

Then the reality will

Karin Carr: 00:38:55

change accordingly.

Karin Carr: 00:38:56

Agreed.

Karin Carr: 00:38:57

Because you really see in the world what it's just a mirror, right?

Karin Carr: 00:39:01

What in the world Yes.

Karin Carr: 00:39:03

Is reflecting back to you who you are.

Karin Carr: 00:39:05

So if you're playing small and you're afraid to hire anybody, and you don't

Karin Carr: 00:39:09

wanna spend money on ads, and you don't wanna make videos because you don't wanna

Karin Carr: 00:39:12

be seen, because then you'll be criticized and people could say mean things in the

Karin Carr: 00:39:16

comments, then you're not ever gonna have.

Karin Carr: 00:39:18

Have those results that you want because every, everything that you're

Karin Carr: 00:39:21

doing that's keeping you so plain small is just gonna be reflected back

Karin Carr: 00:39:25

to you in the results that you get.

Karin Carr: 00:39:27

But when you start, like I am A C E O, and I like right now what I'm telling myself,

Karin Carr: 00:39:31

like I journal every day and I say, I.

Karin Carr: 00:39:33

I am making 5 million a year.

Karin Carr: 00:39:35

That is like ridiculous to me.

Karin Carr: 00:39:37

and it's not happening yet.

Karin Carr: 00:39:39

But the more I journal about that and the more I believe it, so I'm like, I make 5

Karin Carr: 00:39:44

million a year and one day I'm gonna say that and a hundred percent believe it.

Karin Carr: 00:39:48

And my brain's not gonna be like, oh, are you kidding?

Karin Carr: 00:39:50

You're so full of it.

Karin Carr: 00:39:51

Are seriously, no.

Karin Carr: 00:39:52

Like eventually I'm going to believe it.

Karin Carr: 00:39:54

That's going to be my subconscious thought and it's gonna happen

Karin Carr: 00:39:58

because that's just how this works.

Karin Carr: 00:40:01

Karen,

Lindsey Anderson: 00:40:02

it has been a true pleasure stealing some of your time today.

Lindsey Anderson: 00:40:05

Thank you so much.

Lindsey Anderson: 00:40:07

I'm gonna turn the time over to you.

Lindsey Anderson: 00:40:08

Do you have any parting words?

Lindsey Anderson: 00:40:09

And please tell us how to

Karin Carr: 00:40:11

find you.

Karin Carr: 00:40:12

Oh, okay.

Karin Carr: 00:40:12

Awesome.

Karin Carr: 00:40:13

my website is karen carr.com.

Karin Carr: 00:40:15

My YouTube channel is youtube.com/ Karen Carr.

Karin Carr: 00:40:19

Feel free to go any of these videos that I make.

Karin Carr: 00:40:23

I'm talking about how you can use video.

Karin Carr: 00:40:26

To have people find you, and you don't have to spend money

Karin Carr: 00:40:30

on ads if you don't want to.

Karin Carr: 00:40:31

Organic works great.

Karin Carr: 00:40:33

It's a longer strategy.

Karin Carr: 00:40:34

It takes longer, but the quality of leads that I get from my organic

Karin Carr: 00:40:39

strategy, they're actually far superior than the people that usually I.

Karin Carr: 00:40:43

Pay for it.

Karin Carr: 00:40:44

It's like they were out there looking for it, they watched you.

Karin Carr: 00:40:47

By the time they opt in, like they're in, they like you, they

Karin Carr: 00:40:50

wanna do business with you.

Karin Carr: 00:40:51

it's a great strategy.

Karin Carr: 00:40:53

So feel free to watch all of those videos.

Karin Carr: 00:40:55

I blog on my website.

Karin Carr: 00:40:57

I write lots of articles and things like that and, Hopefully you guys will

Karin Carr: 00:41:01

check out my book once it's released.

Karin Carr: 00:41:02

I don't know when it'll be exactly.

Karin Carr: 00:41:04

Probably a couple more months, but eventually it'll be out into the world.

Karin Carr: 00:41:07

And if you've ever wanted to do big things and you've been scared, then go

Karin Carr: 00:41:13

get a copy of Do It Scared, and hopefully I'll convince you that it's okay.

Karin Carr: 00:41:17

You can be scared and you can still do it.

Karin Carr: 00:41:19

Anyway.

Lindsey Anderson: 00:41:20

Thank you so much, Karen.

Lindsey Anderson: 00:41:21

I really appreciate you

Karin Carr: 00:41:22

being on the show.

Karin Carr: 00:41:23

Oh, thank you for having me.

Karin Carr: 00:41:24

It was great to see you again.

Karin Carr: 00:41:29

So that wraps up another power packed episode of the millionaire maker podcast.

Karin Carr: 00:41:38

I hope that you found Karen and I's conversation.

Karin Carr: 00:41:41

Eyeopening and inspiring every time I talk to Karen, I leave so

Karin Carr: 00:41:46

inspired about the possibilities.

Karin Carr: 00:41:49

There are in the online coaching industry.

Karin Carr: 00:41:52

Just as a reminder, Karen and I covered some very important principles when

Karin Carr: 00:41:57

it comes to growing your coaching business with ease, you want to

Karin Carr: 00:42:01

leverage technology, embrace that CEO mindset and master the art of

Karin Carr: 00:42:07

attracting high paying clients.

Karin Carr: 00:42:10

Now, before I let you go.

Karin Carr: 00:42:12

Don't forget to subscribe to the millionaire maker podcast to access more

Karin Carr: 00:42:18

game-changing episodes like this one.

Karin Carr: 00:42:21

In fact, if you're finding value in the millionaire maker show,

Karin Carr: 00:42:25

please take a moment to leave us a review on apple podcasts.

Karin Carr: 00:42:29

Your feedback helps us to reach more coaches like you and keeps us on our toes

Karin Carr: 00:42:34

to deliver the very best transformative strategic action-oriented content right

Karin Carr: 00:42:41

here on the millionaire maker show.

Karin Carr: 00:42:44

Thank you for joining us today.

Karin Carr: 00:42:46

Keep pushing the boundaries of your coaching business.

Karin Carr: 00:42:48

Embrace innovation and take courageous action.

Karin Carr: 00:42:52

Remember the world needs your unique expertise.

Karin Carr: 00:42:56

And with the right strategies, you can make a profound impact while creating the